Brandfolder

Enterprise marketing teams

Brandfolder is the enterprise DAM Smartsheet bought to lock in the upmarket — beautiful for big marketing teams managing thousands of approved brand assets, total overkill for a podcast network that just needs to share show art and sponsor reads. If you're price-shopping under $1,000/mo, look elsewhere.

Brandfolder is a digital asset management platform pitched at medium and large marketing organizations — the kind with brand guidelines, thousands of approved assets, sponsor logos, video libraries, and creative teams distributed across multiple offices. Smartsheet acquired it in 2020, and the platform has since been integrated into the wider Smartsheet workflow suite. Core capabilities include a searchable asset library with AI-powered tagging, customizable metadata, asset analytics (which images get downloaded most, by whom), brand-portal sharing with external partners, and SSO, audit logs, and security controls for regulated industries. Users consistently rate the interface highly — search and asset retrieval are fast and the UI is friendlier than legacy DAM systems like Bynder or Widen. Where it shines is enterprise marketing operations: retail, media, agencies, and brands that need a single source of truth for everything from logos to packaging shots to broadcast-ready video files. Where it falls short for a podcast network is twofold. The price is enterprise-only, with deals starting around $1,600/mo and total first-year cost frequently crossing $15K-$50K once implementation, training, and add-ons are factored in. And reviewers consistently flag the lack of proper version control as a frustration — you can manage assets but not their iteration history elegantly. For a podcast asset-sharing use case, Frame.io, Google Drive, or Notion will get you 80% of the value at 5% of the price.