Head-to-head comparison
AdsWizz / Adigear vs ART19
Two of the analytics tools podcasters reach for. Here's how they differ on pricing, features, audience, and the trade-offs that actually matter day-to-day.
SiriusXM-owned ad tech stack with podcast measurement and DSP.
Best for:
Amazon-owned enterprise analytics and dynamic ad insertion platform.
Best for: Enterprise networks
At a glance
The honest trade-offs
AdsWizz / Adigear
Pros
- Full audio ad-tech stack in one vendor
- Owned by SiriusXM, plugged into Pandora and SoundCloud
- Programmatic demand for serious publishers
Watch-outs
- Built for networks and publishers, not creators
- Configuration is heavy and engineering-led
- Reporting interface is dated
ART19
Pros
- Direct pipe into Amazon DSP demand
- IAB-certified measurement and dynamic ad insertion
- Trusted by major podcast networks
Watch-outs
- Sales-gated pricing, no self-serve tier
- Overkill for solo or indie shows
- Bandwidth-based costs scale unpredictably
Which one should you pick?
Pick AdsWizz / Adigear if
You’re building around . AdsWizz (which absorbed Adigear) is SiriusXM's full ad-tech stack for audio: ad serving, dynamic insertion, attribution, programmatic demand. Plugged into Pandora and SoundCloud inventory.
Pick ART19 if
You’re building around enterprise networks. Now Amazon-owned and plumbed straight into Amazon DSP, ART19 is built for shows pulling enterprise download volumes and selling dynamic ads at scale. Independents need not apply — this is sales-led with bandwidth-based pricing that assumes you already have ad sales relationships.
Also worth comparing
Frequently asked
What does AdsWizz / Adigear do better than ART19?
AdsWizz / Adigear's standout is "Full audio ad-tech stack in one vendor". ART19 doesn't make that promise — it leans into "Direct pipe into Amazon DSP demand" instead. If the first sentence describes your workflow, pick AdsWizz / Adigear; if the second does, pick ART19.
What are the trade-offs?
AdsWizz / Adigear: built for networks and publishers, not creators. ART19: sales-gated pricing, no self-serve tier. Whether either matters depends entirely on what you actually need — neither is a deal-breaker by itself.
Can I use AdsWizz / Adigear and ART19 together?
Both are analytics tools so most teams pick one. Some workflows do combine them — for example, using AdsWizz / Adigear for one show or episode type and ART19 for another. Worth trying both free tiers before committing.