Head-to-head comparison

The Ambies vs The Podcast Show London

Two of the resources tools podcasters reach for. Here's how they differ on pricing, features, audience, and the trade-offs that actually matter day-to-day.

Annual Podcast Academy awards recognizing excellence in audio across genres.

Best for: Audio awards

UK and Europe's largest podcasting festival, held annually at London's Business Design Centre.

Best for: European industry event

At a glance

Field
The Ambies
The Podcast Show London
Best for
Audio awards
European industry event
Price tier
Platforms
Web
Web
Audience
Solo creatorsSmall teamsAgencies
Solo creatorsSmall teamsAgenciesEnterprise

The honest trade-offs

The Ambies

Pros

  • Peer-voted by Podcast Academy members
  • Genre breadth across the medium
  • Permanently tied to On Air Fest from 2026

Watch-outs

  • Submission fees per entry
  • Heavily US-skewed entries and voters
  • Niche genres can be overlooked

The Podcast Show London

Pros

  • Best European podcast event
  • Strong platform participation across the industry
  • International advisory board

Watch-outs

  • London travel and hotel costs
  • Schedule is dense over two days
  • Day-pass pricing varies

Which one should you pick?

Pick The Ambies if

You’re building around audio awards. The closest thing podcasting has to a peer-voted industry awards show, run by The Podcast Academy. The 2026 sixth annual ceremony was held at Arlo Williamsburg on February 25 as part of On Air Fest — a permanent move announced this year.

Pick The Podcast Show London if

You’re building around european industry event. If you're in the UK or European podcasting industry, this is the event of the year. The 2026 fifth edition runs May 20-21 at London's Business Design Centre in Islington.

Also worth comparing

Or see all The Ambies alternatives.

Frequently asked

What does The Ambies do better than The Podcast Show London?

The Ambies's standout is "Peer-voted by Podcast Academy members". The Podcast Show London doesn't make that promise — it leans into "Best European podcast event" instead. If the first sentence describes your workflow, pick The Ambies; if the second does, pick The Podcast Show London.

What are the trade-offs?

The Ambies: submission fees per entry. The Podcast Show London: london travel and hotel costs. Whether either matters depends entirely on what you actually need — neither is a deal-breaker by itself.

Can I use The Ambies and The Podcast Show London together?

Both are resources tools so most teams pick one. Some workflows do combine them — for example, using The Ambies for one show or episode type and The Podcast Show London for another. Worth trying both free tiers before committing.