Head-to-head comparison
ART19 vs Casted
Two of the analytics tools podcasters reach for. Here's how they differ on pricing, features, audience, and the trade-offs that actually matter day-to-day.
Amazon-owned enterprise analytics and dynamic ad insertion platform.
Best for: Enterprise networks
B2B podcast intelligence platform for revenue teams.
Best for:
At a glance
The honest trade-offs
ART19
Pros
- Direct pipe into Amazon DSP demand
- IAB-certified measurement and dynamic ad insertion
- Trusted by major podcast networks
Watch-outs
- Sales-gated pricing, no self-serve tier
- Overkill for solo or indie shows
- Bandwidth-based costs scale unpredictably
Casted
Pros
- Connects podcast plays to named accounts
- CRM integrations enable sales attribution
- Combines multi-format content engagement in one view
Watch-outs
- Built for enterprise B2B teams, not creators
- Pricing and onboarding involve account-management overhead
- Less relevant for B2C shows
Which one should you pick?
Pick ART19 if
You’re building around enterprise networks. Now Amazon-owned and plumbed straight into Amazon DSP, ART19 is built for shows pulling enterprise download volumes and selling dynamic ads at scale. Independents need not apply — this is sales-led with bandwidth-based pricing that assumes you already have ad sales relationships.
Pick Casted if
You’re building around . Casted is the B2B content platform that connects podcast plays to specific named accounts. CRM integration, sales attribution, multi-format engagement in one dashboard.
Also worth comparing
Or see all ART19 alternatives.
Frequently asked
What does ART19 do better than Casted?
ART19's standout is "Direct pipe into Amazon DSP demand". Casted doesn't make that promise — it leans into "Connects podcast plays to named accounts" instead. If the first sentence describes your workflow, pick ART19; if the second does, pick Casted.
What are the trade-offs?
ART19: sales-gated pricing, no self-serve tier. Casted: built for enterprise b2b teams, not creators. Whether either matters depends entirely on what you actually need — neither is a deal-breaker by itself.
Can I use ART19 and Casted together?
Both are analytics tools so most teams pick one. Some workflows do combine them — for example, using ART19 for one show or episode type and Casted for another. Worth trying both free tiers before committing.