Head-to-head comparison
ART19 vs Edison Research Infinite Dial
Two of the analytics tools podcasters reach for. Here's how they differ on pricing, features, audience, and the trade-offs that actually matter day-to-day.
Amazon-owned enterprise analytics and dynamic ad insertion platform.
Best for: Enterprise networks
Annual benchmark study on US podcast and audio consumption.
Best for:
At a glance
The honest trade-offs
ART19
Pros
- Direct pipe into Amazon DSP demand
- IAB-certified measurement and dynamic ad insertion
- Trusted by major podcast networks
Watch-outs
- Sales-gated pricing, no self-serve tier
- Overkill for solo or indie shows
- Bandwidth-based costs scale unpredictably
Edison Research Infinite Dial
Pros
- Free benchmark used industry-wide for pitches
- Now includes video podcast consumption metrics
- Trend lines stretching back to the early 2000s
Watch-outs
- Annual release, not a real-time tool
- US-only at the headline level
- Custom research projects are expensive
Which one should you pick?
Pick ART19 if
You’re building around enterprise networks. Now Amazon-owned and plumbed straight into Amazon DSP, ART19 is built for shows pulling enterprise download volumes and selling dynamic ads at scale. Independents need not apply — this is sales-led with bandwidth-based pricing that assumes you already have ad sales relationships.
Pick Edison Research Infinite Dial if
You’re building around . The Infinite Dial is Edison Research's annual benchmark study on US audio behaviour. Free to access, cited in every other podcast pitch deck.
Also worth comparing
Or see all ART19 alternatives.
Frequently asked
What does ART19 do better than Edison Research Infinite Dial?
ART19's standout is "Direct pipe into Amazon DSP demand". Edison Research Infinite Dial doesn't make that promise — it leans into "Free benchmark used industry-wide for pitches" instead. If the first sentence describes your workflow, pick ART19; if the second does, pick Edison Research Infinite Dial.
What are the trade-offs?
ART19: sales-gated pricing, no self-serve tier. Edison Research Infinite Dial: annual release, not a real-time tool. Whether either matters depends entirely on what you actually need — neither is a deal-breaker by itself.
Can I use ART19 and Edison Research Infinite Dial together?
Both are analytics tools so most teams pick one. Some workflows do combine them — for example, using ART19 for one show or episode type and Edison Research Infinite Dial for another. Worth trying both free tiers before committing.