Head-to-head comparison
ART19 vs IAB Podcast Advertising Revenue Report
Two of the analytics tools podcasters reach for. Here's how they differ on pricing, features, audience, and the trade-offs that actually matter day-to-day.
Amazon-owned enterprise analytics and dynamic ad insertion platform.
Best for: Enterprise networks
Annual industry benchmark for US podcast advertising revenue.
Best for:
At a glance
The honest trade-offs
ART19
Pros
- Direct pipe into Amazon DSP demand
- IAB-certified measurement and dynamic ad insertion
- Trusted by major podcast networks
Watch-outs
- Sales-gated pricing, no self-serve tier
- Overkill for solo or indie shows
- Bandwidth-based costs scale unpredictably
IAB Podcast Advertising Revenue Report
Pros
- Authoritative numbers everyone in the industry cites
- Published annually with category breakdowns
- Free PDF download from IAB
Watch-outs
- Annual snapshot, not real-time data
- US-focused; global figures less detailed
- Reflects audio-first definition that's now stretching
Which one should you pick?
Pick ART19 if
You’re building around enterprise networks. Now Amazon-owned and plumbed straight into Amazon DSP, ART19 is built for shows pulling enterprise download volumes and selling dynamic ads at scale. Independents need not apply — this is sales-led with bandwidth-based pricing that assumes you already have ad sales relationships.
Pick IAB Podcast Advertising Revenue Report if
You’re building around . The IAB/PwC annual report is the document every ad-side conversation in podcasting eventually references. The 2025 report put US podcast ad revenue near $2.
Also worth comparing
Or see all ART19 alternatives.
Frequently asked
What does ART19 do better than IAB Podcast Advertising Revenue Report?
ART19's standout is "Direct pipe into Amazon DSP demand". IAB Podcast Advertising Revenue Report doesn't make that promise — it leans into "Authoritative numbers everyone in the industry cites" instead. If the first sentence describes your workflow, pick ART19; if the second does, pick IAB Podcast Advertising Revenue Report.
What are the trade-offs?
ART19: sales-gated pricing, no self-serve tier. IAB Podcast Advertising Revenue Report: annual snapshot, not real-time data. Whether either matters depends entirely on what you actually need — neither is a deal-breaker by itself.
Can I use ART19 and IAB Podcast Advertising Revenue Report together?
Both are analytics tools so most teams pick one. Some workflows do combine them — for example, using ART19 for one show or episode type and IAB Podcast Advertising Revenue Report for another. Worth trying both free tiers before committing.