Head-to-head comparison
Chartmetric vs IAB Podcast Advertising Revenue Report
Two of the analytics tools podcasters reach for. Here's how they differ on pricing, features, audience, and the trade-offs that actually matter day-to-day.
Cross-platform audio analytics with podcast and music intelligence.
Best for: Music-adjacent creators
Annual industry benchmark for US podcast advertising revenue.
Best for:
At a glance
The honest trade-offs
Chartmetric
Pros
- Strong cross-platform music and chart data
- Tracks Spotify, Apple, YouTube, social together
- Historical chart data going back years
Watch-outs
- Podcast features are thin next to music
- Doesn't replace hosting analytics
- Premium tier at $140/mo is steep for casual use
IAB Podcast Advertising Revenue Report
Pros
- Authoritative numbers everyone in the industry cites
- Published annually with category breakdowns
- Free PDF download from IAB
Watch-outs
- Annual snapshot, not real-time data
- US-focused; global figures less detailed
- Reflects audio-first definition that's now stretching
Which one should you pick?
Pick Chartmetric if
You’re building around music-adjacent creators. Chartmetric is a music-first analytics platform that bolted on podcast charting almost as an afterthought — it tracks chart positions and cross-platform reach but doesn't replace a hosting analytics dashboard. If you're a podcaster who also releases music, it's genuinely useful.
Pick IAB Podcast Advertising Revenue Report if
You’re building around . The IAB/PwC annual report is the document every ad-side conversation in podcasting eventually references. The 2025 report put US podcast ad revenue near $2.
Also worth comparing
Or see all Chartmetric alternatives.
Frequently asked
What does Chartmetric do better than IAB Podcast Advertising Revenue Report?
Chartmetric's standout is "Strong cross-platform music and chart data". IAB Podcast Advertising Revenue Report doesn't make that promise — it leans into "Authoritative numbers everyone in the industry cites" instead. If the first sentence describes your workflow, pick Chartmetric; if the second does, pick IAB Podcast Advertising Revenue Report.
What are the trade-offs?
Chartmetric: podcast features are thin next to music. IAB Podcast Advertising Revenue Report: annual snapshot, not real-time data. Whether either matters depends entirely on what you actually need — neither is a deal-breaker by itself.
Can I use Chartmetric and IAB Podcast Advertising Revenue Report together?
Both are analytics tools so most teams pick one. Some workflows do combine them — for example, using Chartmetric for one show or episode type and IAB Podcast Advertising Revenue Report for another. Worth trying both free tiers before committing.