Head-to-head comparison
Podtrac Industry Rankers vs Voxalyze
Two of the analytics tools podcasters reach for. Here's how they differ on pricing, features, audience, and the trade-offs that actually matter day-to-day.
Free monthly publisher rankers that drive industry-wide visibility.
Best for:
Podcast SEO and visibility analytics across global directories.
Best for: Growth-focused publishers
At a glance
The honest trade-offs
Podtrac Industry Rankers
Pros
- The industry leaderboard journalists actually cite
- Free measurement tag for publishers
- Useful credibility marker in pitch decks
Watch-outs
- Only ranks shows enrolled in Podtrac
- Top spots dominated by major networks
- Methodology updates can shift rankings
Voxalyze
Pros
- Sharp keyword and search visibility analytics
- Tracks Apple and Spotify across 14 languages
- Reports up to 24% audience growth from optimization
Watch-outs
- Pricing not public, sales call required
- Weak for attribution or ad measurement
- Smaller US footprint than European
Which one should you pick?
Pick Podtrac Industry Rankers if
You’re building around . Podtrac's monthly rankings are the chart trade press quotes when they say 'top 10 podcasts.' It only counts shows that enrolled their measurement system, so the absence of a network doesn't mean nothing, but a top-tier appearance is genuinely useful in a pitch deck.
Pick Voxalyze if
You’re building around growth-focused publishers. Voxalyze invented Podcast Visibility Optimization — essentially SEO for Apple Podcasts and Spotify search — and the visibility module is genuinely the strongest in that niche. It's pricey, opaque about pricing, and not what you want if you mostly need download or attribution data.
Also worth comparing
Frequently asked
What does Podtrac Industry Rankers do better than Voxalyze?
Podtrac Industry Rankers's standout is "The industry leaderboard journalists actually cite". Voxalyze doesn't make that promise — it leans into "Sharp keyword and search visibility analytics" instead. If the first sentence describes your workflow, pick Podtrac Industry Rankers; if the second does, pick Voxalyze.
What are the trade-offs?
Podtrac Industry Rankers: only ranks shows enrolled in podtrac. Voxalyze: pricing not public, sales call required. Whether either matters depends entirely on what you actually need — neither is a deal-breaker by itself.
Can I use Podtrac Industry Rankers and Voxalyze together?
Both are analytics tools so most teams pick one. Some workflows do combine them — for example, using Podtrac Industry Rankers for one show or episode type and Voxalyze for another. Worth trying both free tiers before committing.