Frontify

Brand portals at scale

Frontify is brand-management software for teams that have outgrown PDF brand guidelines. Pricing is custom, but published ranges suggest $8K-$15K/year for 10-25 users and an MAU model that bills only for active users. Best for brand-led companies, including podcast networks, with consistent brand systems to enforce; not for individual creators.

Frontify is brand-management software for organisations where the brand is operationally important enough to justify dedicated tooling. The product replaces static brand guideline PDFs with a living portal where logos, typography rules, voice guidelines, and asset libraries all live in one place. Pricing in 2026 uses a monthly-active-users (MAU) model, so you pay for actual engagement rather than every seat ever provisioned. Published list pricing for 10-25 users typically lands $8,000-$15,000 per year, with per-seat costs dropping as the user count grows. Multi-year commits and prepay routinely negotiate 20-30% off list. Onboarding and professional services are typically separate line items, especially on larger contracts. For podcasters, this is rarely the right tool standalone. It becomes relevant when a network or media company needs to enforce consistent branding across a portfolio of shows: episode artwork templates, host bios, merch artwork, social asset templates. The portal model means hosts, designers, and external agencies all pull from the same governed library, which is the kind of operational backbone that pays back at scale. The trade-off is the obvious one. Pricing assumes your brand is a business asset that justifies five-figure annual investment. If you're a solo creator or a small indie network, Air, Pics.io, or even a well-structured Notion workspace will get you most of the way at a fraction of the cost.