Loom

Screen video that doubles as a guest walkthrough or asset handoff.

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Our take

Loom is the easiest way to record a quick screen walkthrough and send a link — perfect for showing a guest how to upload audio or walking an editor through changes. Atlassian bought it and the product has been wobbly since; the free tier's 25-video lifetime cap is a hard stop that nudges you to paid whether you need it or not.

At a glance

Pricing
Freemium
Price
Free Starter; Business $12.50–$15/seat/mo; AI from $20
Platforms
Web, macOS, Windows, iOS, Android
Best for
Async communicators
Confirm current pricing on Loom →

In depth

Loom popularized async screen recording — record your screen plus webcam, get a shareable link, and the recipient sees the video with reactions, comments, and auto-generated transcripts. For podcast teams, it's most useful as a way to walk a guest through pre-interview setup (mic placement, software install, file upload), explain editing notes to a producer without scheduling a call, or onboard a freelancer.

Atlassian acquired Loom in 2023, and since the migration, users have reported a notable uptick in lag, audio sync issues, failed uploads, and login problems — the price of acquisition life. The Starter (free) plan caps at 25 videos lifetime with a 5-minute screen recording limit, which most active users blow through in weeks.

Business at $12.50-$15/seat/mo (depending on billing) unlocks unlimited recordings, basic editing, branding removal, and viewer email capture. Business + AI at around $20/seat/mo adds transcript-based editing, filler word removal, auto-generated titles, and summaries.

Where it shines is the speed-to-shareable-link experience — Loom remains the lowest-friction way to send 'watch this 90-second walkthrough' to someone. Where it falls short is editing depth (the editor is fine for trimming, not for production), the post-Atlassian stability dip, and the leap from free to paid feeling steep for occasional users. For serious video production, use something else; for quick async communication, it's still hard to beat.

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Loom FAQ

What is Loom in one line?

Screen video that doubles as a guest walkthrough or asset handoff.

Who should pick Loom?

Loom is shaped for async communicators. Atlassian bought it and the product has been wobbly since; the free tier's 25-video lifetime cap is a hard stop that nudges you to paid whether you need it or not

Is Loom free?

There is a free tier, with paid plans above it. What we have on record: Free Starter; Business $12.50–$15/seat/mo; AI from $20. Confirm what the free tier includes on their site.

What can I use instead of Loom?

Other tools in the same category: Podshare, Dropbox, Google Drive.

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How we research each tool

Each entry is compiled from the tool’s own homepage and pricing pages, plus public reviews on G2, Capterra, and Trustpilot. Editorial copy reflects our independent take — not the vendor’s marketing language.

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