Vidyard

B2B video outreach

Vidyard pivoted hard into sales-team video over the last few years and the pricing reflects it, Starter at $59/user/month, Teams at $99/user/month, Enterprise on quote. Best for B2B sales teams sending personalised video to prospects; expensive overkill for content podcast workflows.

Vidyard started as a general business video host and has steadily repositioned as a B2B sales enablement platform, with 2026 pricing that makes the strategy clear. The free plan handles up to 5 videos per month (each up to 30 minutes) with basic editing. Starter is $59/user/month, billed by credit card, focused on individual sellers. Teams at $99/user/month is the meaningful tier with team analytics, CRM integration, and the kind of engagement tracking sales managers want, which works out to roughly $29,000/year for a 25-person sales team. Enterprise is custom-priced with custom security and onboarding. The Video Agent add-on layers AI-powered automated video workflows (personalised messages triggered by buyer actions, integration with Salesloft, Salesforce, HubSpot, Marketo, Outreach), with bespoke pricing. For podcast workflows specifically, Vidyard is almost never the right answer. The Loom-like flows it provides cost a fraction at Loom, and the marketing-style hosting alternatives (Wistia, Vimeo) are cheaper. Where Vidyard makes sense is when your podcast lives inside a B2B SaaS company that's already using Vidyard for sales outreach. In that case the integration with your CRM, the engagement data flowing into account-based marketing, and the unified tracking across sales and content can justify the cost. The Buyer's Guide content the company publishes is a useful indicator of where the product is aimed: people closing deals, not people growing a creator audience.