Head-to-head comparison
Blubrry Podcast Statistics vs CoHost
Two of the analytics tools podcasters reach for. Here's how they differ on pricing, features, audience, and the trade-offs that actually matter day-to-day.
IAB-certified third-party podcast statistics service.
Best for:
B2B-focused analytics with prefix tracking and audience attribution.
Best for: B2B podcasters
At a glance
The honest trade-offs
Blubrry Podcast Statistics
Pros
- IAB-certified, advertiser-grade download counts
- Works as a prefix with any host
- Statistics add-on starts at $5/month
Watch-outs
- Reports lag by roughly a day
- Interface looks like 2014 and stays there
- Some hosts block third-party prefixes
CoHost
Pros
- Reveals companies and job titles of listeners
- Works as prefix on existing hosting
- Tracking links unify marketing attribution
Watch-outs
- B2B features pointless for consumer shows
- Smaller audience database than enterprise tools
- Prefix-only setup feels limiting at higher tiers
Which one should you pick?
Pick Blubrry Podcast Statistics if
You’re building around . Blubrry's been doing IAB-certified download counting since 2007, and the numbers are the kind advertisers will actually accept. You can bolt it onto any host as a redirect prefix, which is the move if your current platform has flaky reporting.
Pick CoHost if
You’re building around b2b podcasters. CoHost nails the niche nobody else owns — B2B analytics that tell you which companies your listeners actually work at. If you're running a thought-leadership podcast for sales pipeline, it's the closest thing to LinkedIn-style attribution for audio.
Also worth comparing
Frequently asked
What does Blubrry Podcast Statistics do better than CoHost?
Blubrry Podcast Statistics's standout is "IAB-certified, advertiser-grade download counts". CoHost doesn't make that promise — it leans into "Reveals companies and job titles of listeners" instead. If the first sentence describes your workflow, pick Blubrry Podcast Statistics; if the second does, pick CoHost.
What are the trade-offs?
Blubrry Podcast Statistics: reports lag by roughly a day. CoHost: b2b features pointless for consumer shows. Whether either matters depends entirely on what you actually need — neither is a deal-breaker by itself.
Can I use Blubrry Podcast Statistics and CoHost together?
Both are analytics tools so most teams pick one. Some workflows do combine them — for example, using Blubrry Podcast Statistics for one show or episode type and CoHost for another. Worth trying both free tiers before committing.