CoHost

B2B podcasters

CoHost nails the niche nobody else owns — B2B analytics that tell you which companies your listeners actually work at. If you're running a thought-leadership podcast for sales pipeline, it's the closest thing to LinkedIn-style attribution for audio. For consumer shows chasing raw downloads, the B2B features are wasted spend.

CoHost is built for a specific kind of podcaster: companies running audio as a marketing channel where the goal is pipeline, not ad revenue. The product comes in two flavors — full hosting with analytics, or a Prefix that bolts onto whatever host you already use and unlocks the proprietary B2B analytics layer. The headline feature is company-level listener identification: CoHost matches IP and listening signals against business databases to tell you which companies, industries, seniority levels, and even job titles are tuning into your show. For an account-based marketing team running a podcast, that's gold — export listener lists, push them into a CRM, prove podcast attribution to a skeptical VP of marketing. Tracking Links give you one-link-to-rule-them-all attribution across social, newsletters, and websites. Where it shines is exactly there: B2B and marketing-led podcast operations from agencies and content shops like JAR Audio, Content Allies, and The Podglomerate. Where it falls short is consumer podcasting — if your show is comedy, true crime, or a hobbyist passion project, paying $99/mo for B2B analytics on listeners who don't work for buyable companies is a waste. Pricing starts cheap on Prefix at $15/mo and hosting at $34/mo, but the B2B tier sits at $99/mo. For B2B teams, that's a steal.