Head-to-head comparison
CoHost vs Edison Research Infinite Dial
Two of the analytics tools podcasters reach for. Here's how they differ on pricing, features, audience, and the trade-offs that actually matter day-to-day.
B2B-focused analytics with prefix tracking and audience attribution.
Best for: B2B podcasters
Annual benchmark study on US podcast and audio consumption.
Best for:
At a glance
The honest trade-offs
CoHost
Pros
- Reveals companies and job titles of listeners
- Works as prefix on existing hosting
- Tracking links unify marketing attribution
Watch-outs
- B2B features pointless for consumer shows
- Smaller audience database than enterprise tools
- Prefix-only setup feels limiting at higher tiers
Edison Research Infinite Dial
Pros
- Free benchmark used industry-wide for pitches
- Now includes video podcast consumption metrics
- Trend lines stretching back to the early 2000s
Watch-outs
- Annual release, not a real-time tool
- US-only at the headline level
- Custom research projects are expensive
Which one should you pick?
Pick CoHost if
You’re building around b2b podcasters. CoHost nails the niche nobody else owns — B2B analytics that tell you which companies your listeners actually work at. If you're running a thought-leadership podcast for sales pipeline, it's the closest thing to LinkedIn-style attribution for audio.
Pick Edison Research Infinite Dial if
You’re building around . The Infinite Dial is Edison Research's annual benchmark study on US audio behaviour. Free to access, cited in every other podcast pitch deck.
Also worth comparing
Or see all CoHost alternatives.
Frequently asked
What does CoHost do better than Edison Research Infinite Dial?
CoHost's standout is "Reveals companies and job titles of listeners". Edison Research Infinite Dial doesn't make that promise — it leans into "Free benchmark used industry-wide for pitches" instead. If the first sentence describes your workflow, pick CoHost; if the second does, pick Edison Research Infinite Dial.
What are the trade-offs?
CoHost: b2b features pointless for consumer shows. Edison Research Infinite Dial: annual release, not a real-time tool. Whether either matters depends entirely on what you actually need — neither is a deal-breaker by itself.
Can I use CoHost and Edison Research Infinite Dial together?
Both are analytics tools so most teams pick one. Some workflows do combine them — for example, using CoHost for one show or episode type and Edison Research Infinite Dial for another. Worth trying both free tiers before committing.