Head-to-head comparison
CoHost vs IAB Podcast Advertising Revenue Report
Two of the analytics tools podcasters reach for. Here's how they differ on pricing, features, audience, and the trade-offs that actually matter day-to-day.
B2B-focused analytics with prefix tracking and audience attribution.
Best for: B2B podcasters
Annual industry benchmark for US podcast advertising revenue.
Best for:
At a glance
The honest trade-offs
CoHost
Pros
- Reveals companies and job titles of listeners
- Works as prefix on existing hosting
- Tracking links unify marketing attribution
Watch-outs
- B2B features pointless for consumer shows
- Smaller audience database than enterprise tools
- Prefix-only setup feels limiting at higher tiers
IAB Podcast Advertising Revenue Report
Pros
- Authoritative numbers everyone in the industry cites
- Published annually with category breakdowns
- Free PDF download from IAB
Watch-outs
- Annual snapshot, not real-time data
- US-focused; global figures less detailed
- Reflects audio-first definition that's now stretching
Which one should you pick?
Pick CoHost if
You’re building around b2b podcasters. CoHost nails the niche nobody else owns — B2B analytics that tell you which companies your listeners actually work at. If you're running a thought-leadership podcast for sales pipeline, it's the closest thing to LinkedIn-style attribution for audio.
Pick IAB Podcast Advertising Revenue Report if
You’re building around . The IAB/PwC annual report is the document every ad-side conversation in podcasting eventually references. The 2025 report put US podcast ad revenue near $2.
Also worth comparing
Or see all CoHost alternatives.
Frequently asked
What does CoHost do better than IAB Podcast Advertising Revenue Report?
CoHost's standout is "Reveals companies and job titles of listeners". IAB Podcast Advertising Revenue Report doesn't make that promise — it leans into "Authoritative numbers everyone in the industry cites" instead. If the first sentence describes your workflow, pick CoHost; if the second does, pick IAB Podcast Advertising Revenue Report.
What are the trade-offs?
CoHost: b2b features pointless for consumer shows. IAB Podcast Advertising Revenue Report: annual snapshot, not real-time data. Whether either matters depends entirely on what you actually need — neither is a deal-breaker by itself.
Can I use CoHost and IAB Podcast Advertising Revenue Report together?
Both are analytics tools so most teams pick one. Some workflows do combine them — for example, using CoHost for one show or episode type and IAB Podcast Advertising Revenue Report for another. Worth trying both free tiers before committing.