Head-to-head comparison
CoHost vs Tink Media
Two of the analytics tools podcasters reach for. Here's how they differ on pricing, features, audience, and the trade-offs that actually matter day-to-day.
B2B-focused analytics with prefix tracking and audience attribution.
Best for: B2B podcasters
Boutique podcast growth agency with proprietary cross-promo dashboards.
Best for:
At a glance
The honest trade-offs
CoHost
Pros
- Reveals companies and job titles of listeners
- Works as prefix on existing hosting
- Tracking links unify marketing attribution
Watch-outs
- B2B features pointless for consumer shows
- Smaller audience database than enterprise tools
- Prefix-only setup feels limiting at higher tiers
Tink Media
Pros
- Genuinely creative cross-promo strategies
- Strong indie podcast network connections
- Lauren Passell is widely respected in the space
Watch-outs
- Service-based, not a self-serve product
- Real budgets required, not for hobbyists
- Dashboards are internal, no public tooling
Which one should you pick?
Pick CoHost if
You’re building around b2b podcasters. CoHost nails the niche nobody else owns — B2B analytics that tell you which companies your listeners actually work at. If you're running a thought-leadership podcast for sales pipeline, it's the closest thing to LinkedIn-style attribution for audio.
Pick Tink Media if
You’re building around . Tink isn't software, it's Lauren Passell's growth shop, and the work is some of the smartest in the indie space. They built their reputation on cross-promo and creative partnerships, the kind of swap deals you can't really buy out of a product.
Also worth comparing
Or see all CoHost alternatives.
Frequently asked
What does CoHost do better than Tink Media?
CoHost's standout is "Reveals companies and job titles of listeners". Tink Media doesn't make that promise — it leans into "Genuinely creative cross-promo strategies" instead. If the first sentence describes your workflow, pick CoHost; if the second does, pick Tink Media.
What are the trade-offs?
CoHost: b2b features pointless for consumer shows. Tink Media: service-based, not a self-serve product. Whether either matters depends entirely on what you actually need — neither is a deal-breaker by itself.
Can I use CoHost and Tink Media together?
Both are analytics tools so most teams pick one. Some workflows do combine them — for example, using CoHost for one show or episode type and Tink Media for another. Worth trying both free tiers before committing.