Head-to-head comparison
IAB Podcast Advertising Revenue Report vs Voxalyze
Two of the analytics tools podcasters reach for. Here's how they differ on pricing, features, audience, and the trade-offs that actually matter day-to-day.
Annual industry benchmark for US podcast advertising revenue.
Best for:
Podcast SEO and visibility analytics across global directories.
Best for: Growth-focused publishers
At a glance
The honest trade-offs
IAB Podcast Advertising Revenue Report
Pros
- Authoritative numbers everyone in the industry cites
- Published annually with category breakdowns
- Free PDF download from IAB
Watch-outs
- Annual snapshot, not real-time data
- US-focused; global figures less detailed
- Reflects audio-first definition that's now stretching
Voxalyze
Pros
- Sharp keyword and search visibility analytics
- Tracks Apple and Spotify across 14 languages
- Reports up to 24% audience growth from optimization
Watch-outs
- Pricing not public, sales call required
- Weak for attribution or ad measurement
- Smaller US footprint than European
Which one should you pick?
Pick IAB Podcast Advertising Revenue Report if
You’re building around . The IAB/PwC annual report is the document every ad-side conversation in podcasting eventually references. The 2025 report put US podcast ad revenue near $2.
Pick Voxalyze if
You’re building around growth-focused publishers. Voxalyze invented Podcast Visibility Optimization — essentially SEO for Apple Podcasts and Spotify search — and the visibility module is genuinely the strongest in that niche. It's pricey, opaque about pricing, and not what you want if you mostly need download or attribution data.
Also worth comparing
Or see all IAB Podcast Advertising Revenue Report alternatives.
Frequently asked
What does IAB Podcast Advertising Revenue Report do better than Voxalyze?
IAB Podcast Advertising Revenue Report's standout is "Authoritative numbers everyone in the industry cites". Voxalyze doesn't make that promise — it leans into "Sharp keyword and search visibility analytics" instead. If the first sentence describes your workflow, pick IAB Podcast Advertising Revenue Report; if the second does, pick Voxalyze.
What are the trade-offs?
IAB Podcast Advertising Revenue Report: annual snapshot, not real-time data. Voxalyze: pricing not public, sales call required. Whether either matters depends entirely on what you actually need — neither is a deal-breaker by itself.
Can I use IAB Podcast Advertising Revenue Report and Voxalyze together?
Both are analytics tools so most teams pick one. Some workflows do combine them — for example, using IAB Podcast Advertising Revenue Report for one show or episode type and Voxalyze for another. Worth trying both free tiers before committing.