Head-to-head comparison
IAB Podcast Advertising Revenue Report vs Podscribe
Two of the analytics tools podcasters reach for. Here's how they differ on pricing, features, audience, and the trade-offs that actually matter day-to-day.
Annual industry benchmark for US podcast advertising revenue.
Best for:
Independent attribution and verification platform that took the role Chartable used to play.
Best for: Podcast ad measurement
At a glance
The honest trade-offs
IAB Podcast Advertising Revenue Report
Pros
- Authoritative numbers everyone in the industry cites
- Published annually with category breakdowns
- Free PDF download from IAB
Watch-outs
- Annual snapshot, not real-time data
- US-focused; global figures less detailed
- Reflects audio-first definition that's now stretching
Podscribe
Pros
- Independent alternative to Spotify-owned analytics
- Cross-channel attribution (podcasts, CTV, streaming)
- IAB-certified third-party measurement
Watch-outs
- Enterprise-only pricing, demo required
- No self-serve evaluation tier
- Built for media buyers, not creators
Which one should you pick?
Pick IAB Podcast Advertising Revenue Report if
You’re building around . The IAB/PwC annual report is the document every ad-side conversation in podcasting eventually references. The 2025 report put US podcast ad revenue near $2.
Pick Podscribe if
You’re building around podcast ad measurement. Podscribe quietly became the default independent attribution tool for podcast advertising once Chartable got swallowed by Spotify. Pixel-based tracking across audio, streaming, and CTV is credible, and it's IAB-certified.
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Frequently asked
What does IAB Podcast Advertising Revenue Report do better than Podscribe?
IAB Podcast Advertising Revenue Report's standout is "Authoritative numbers everyone in the industry cites". Podscribe doesn't make that promise — it leans into "Independent alternative to Spotify-owned analytics" instead. If the first sentence describes your workflow, pick IAB Podcast Advertising Revenue Report; if the second does, pick Podscribe.
What are the trade-offs?
IAB Podcast Advertising Revenue Report: annual snapshot, not real-time data. Podscribe: enterprise-only pricing, demo required. Whether either matters depends entirely on what you actually need — neither is a deal-breaker by itself.
Can I use IAB Podcast Advertising Revenue Report and Podscribe together?
Both are analytics tools so most teams pick one. Some workflows do combine them — for example, using IAB Podcast Advertising Revenue Report for one show or episode type and Podscribe for another. Worth trying both free tiers before committing.