Head-to-head comparison
Podcast Business Journal vs School of Podcasting
Two of the resources tools podcasters reach for. Here's how they differ on pricing, features, audience, and the trade-offs that actually matter day-to-day.
Trade publication covering the business of podcasting with a free weekly newsletter.
Best for: Trade publication
One of the oldest paid podcasting courses, founded 2005, now owned by Podpage.
Best for: Structured podcast course
At a glance
The honest trade-offs
Podcast Business Journal
Pros
- Free weekly Friday newsletter
- US-radio-industry crossover coverage
- Original interviews and features
Watch-outs
- Slower update cadence
- Less depth than Sounds Profitable on adtech
- US-centric coverage
School of Podcasting
Pros
- Two decades of continuous teaching
- Hall of Fame instructor with unlimited coaching access
- Free tier rolling out via Podpage acquisition
Watch-outs
- Curriculum in transition right now
- Older content still being refreshed
- Tone is folksy rather than slick
Which one should you pick?
Pick Podcast Business Journal if
You’re building around trade publication. Has been covering podcasting as a business since 2018. Free weekly Friday newsletter with data and headlines.
Pick School of Podcasting if
You’re building around structured podcast course. Dave Jackson has been teaching people to podcast for two decades and was inducted into the Academy of Podcasters Hall of Fame in 2018. In 2025, Podpage acquired the school and is rolling out a free tier and rebuilt curriculum in 2026.
Also worth comparing
Frequently asked
What does Podcast Business Journal do better than School of Podcasting?
Podcast Business Journal's standout is "Free weekly Friday newsletter". School of Podcasting doesn't make that promise — it leans into "Two decades of continuous teaching" instead. If the first sentence describes your workflow, pick Podcast Business Journal; if the second does, pick School of Podcasting.
What are the trade-offs?
Podcast Business Journal: slower update cadence. School of Podcasting: curriculum in transition right now. Whether either matters depends entirely on what you actually need — neither is a deal-breaker by itself.
Can I use Podcast Business Journal and School of Podcasting together?
Both are resources tools so most teams pick one. Some workflows do combine them — for example, using Podcast Business Journal for one show or episode type and School of Podcasting for another. Worth trying both free tiers before committing.