Podcast Business Journal

Trade publication

Has been covering podcasting as a business since 2018. Free weekly Friday newsletter with data and headlines. Less dense than Podnews, more US-radio-industry adjacent. Useful as one of several daily reads rather than a primary source.

Podcast Business Journal has been covering the business of podcasting since 2018 with stories, news, and data. It's a trade publication aimed at industry professionals, with a free weekly Friday newsletter that delivers data and the latest news headlines. The site also publishes daily web stories on deals, ratings, advertising, and platform moves. The lens is noticeably more US-radio-industry-adjacent than purely podcast-native publications, which means good coverage of crossover stories between traditional radio and podcasting that other outlets miss. 2026 coverage has included industry leaders saying it will be "the year of sustainability and profitability," the Pulitzer Prize for Audio Reporting going to "Pablo Torre Finds Out" for its Clippers investigation, Bloomberg's strong podcast revenue growth, and weekly listener stats showing 104 million Americans (36% of 12+) are weekly listeners. Useful as one of several daily reads for staying current on podcasting business news, especially the radio-podcast crossover stories that other publications miss. Less essential if you already subscribe to Podnews (more comprehensive global coverage) and Sounds Profitable (deeper adtech and monetization analysis) — Podcast Business Journal will overlap on the biggest stories but is the lighter read of the three. A good early-career or part-time-creator option because the volume is manageable and the newsletter is free.