Head-to-head comparison
Podcast Business Journal vs The Podcast Show London
Two of the resources tools podcasters reach for. Here's how they differ on pricing, features, audience, and the trade-offs that actually matter day-to-day.
Trade publication covering the business of podcasting with a free weekly newsletter.
Best for: Trade publication
UK and Europe's largest podcasting festival, held annually at London's Business Design Centre.
Best for: European industry event
At a glance
The honest trade-offs
Podcast Business Journal
Pros
- Free weekly Friday newsletter
- US-radio-industry crossover coverage
- Original interviews and features
Watch-outs
- Slower update cadence
- Less depth than Sounds Profitable on adtech
- US-centric coverage
The Podcast Show London
Pros
- Best European podcast event
- Strong platform participation across the industry
- International advisory board
Watch-outs
- London travel and hotel costs
- Schedule is dense over two days
- Day-pass pricing varies
Which one should you pick?
Pick Podcast Business Journal if
You’re building around trade publication. Has been covering podcasting as a business since 2018. Free weekly Friday newsletter with data and headlines.
Pick The Podcast Show London if
You’re building around european industry event. If you're in the UK or European podcasting industry, this is the event of the year. The 2026 fifth edition runs May 20-21 at London's Business Design Centre in Islington.
Also worth comparing
Frequently asked
What does Podcast Business Journal do better than The Podcast Show London?
Podcast Business Journal's standout is "Free weekly Friday newsletter". The Podcast Show London doesn't make that promise — it leans into "Best European podcast event" instead. If the first sentence describes your workflow, pick Podcast Business Journal; if the second does, pick The Podcast Show London.
What are the trade-offs?
Podcast Business Journal: slower update cadence. The Podcast Show London: london travel and hotel costs. Whether either matters depends entirely on what you actually need — neither is a deal-breaker by itself.
Can I use Podcast Business Journal and The Podcast Show London together?
Both are resources tools so most teams pick one. Some workflows do combine them — for example, using Podcast Business Journal for one show or episode type and The Podcast Show London for another. Worth trying both free tiers before committing.