Head-to-head comparison
Podcast Marketing Magic vs Podnews
Two of the resources tools podcasters reach for. Here's how they differ on pricing, features, audience, and the trade-offs that actually matter day-to-day.
Tactical podcast marketing newsletter from Tink Media founder Lauren Passell.
Best for: Podcast marketing tactics
Daily podcast industry news read every weekday morning by working podcasters.
Best for: Industry news
At a glance
The honest trade-offs
Podcast Marketing Magic
Pros
- Tactical and actionable advice
- Multiple contributing writers from across the industry
- Practical for indie creators
Watch-outs
- Substack-based
- Premium features behind paywall
- Repetitive themes over time
Podnews
Pros
- Updated every weekday since 2017
- Genuinely global coverage
- Free with no paywall
Watch-outs
- Inside-baseball tone
- Not for casual listeners
- Light on creative craft topics
Which one should you pick?
Pick Podcast Marketing Magic if
You’re building around podcast marketing tactics. Lauren Passell runs Tink Media, one of the most well-known podcast marketing agencies. Her Substack focuses on accessible, tactical marketing for working podcasters.
Pick Podnews if
You’re building around industry news. If you only read one podcast newsletter, this is it. James Cridland's daily dispatch is short, dense, and global — heavy on platform moves, hires, and tech changes.
Also worth comparing
Frequently asked
What does Podcast Marketing Magic do better than Podnews?
Podcast Marketing Magic's standout is "Tactical and actionable advice". Podnews doesn't make that promise — it leans into "Updated every weekday since 2017" instead. If the first sentence describes your workflow, pick Podcast Marketing Magic; if the second does, pick Podnews.
What are the trade-offs?
Podcast Marketing Magic: substack-based. Podnews: inside-baseball tone. Whether either matters depends entirely on what you actually need — neither is a deal-breaker by itself.
Can I use Podcast Marketing Magic and Podnews together?
Both are resources tools so most teams pick one. Some workflows do combine them — for example, using Podcast Marketing Magic for one show or episode type and Podnews for another. Worth trying both free tiers before committing.