Who should pick Podcast Marketing Magic?

Podcast Marketing Magic is shaped for podcast marketing tactics. Her Substack focuses on accessible, tactical marketing for working podcasters

Is Podcast Marketing Magic free?

There is a free tier, with paid plans above it. What we have on record: Free; premium $8/month or $80/year. Confirm what the free tier includes on their site.

What can I use instead of Podcast Marketing Magic?

Other tools in the same category: Podnews, The Podcast Host, Discover Pods.

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Podcast Marketing Magic

Tactical podcast marketing newsletter from Tink Media founder Lauren Passell.

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Our take

Lauren Passell runs Tink Media, one of the most well-known podcast marketing agencies. Her Substack focuses on accessible, tactical marketing for working podcasters. Free tier covers basics, paid tier ($8/mo or $80/yr) adds prompts and Monday office hours with Shreya Sharma and Wil Williams.

At a glance

Pricing: Freemium
Category: Resources
Price: Free; premium $8/month or $80/year
Platforms: Web
Best for: Podcast marketing tactics

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In depth

Podcast Marketing Magic is the Substack newsletter from Lauren Passell, founder of Tink Media, a podcast marketing agency. It's a tactical, working-creator-focused publication that covers how to actually market a podcast: cross-promotion, social, list-building, episode optimization, trailers, launch strategy, and audience growth.

The newsletter has expanded beyond Passell to include contributors like Shreya Sharma (Audio Currents), Wil Williams (CEO of Hug House Productions), and Devin Andrade. Free Friday posts go out regularly with paid subscribers ($8/month or $80/year via Substack) getting a relevant prompt connecting each edition to their own podcast marketing, plus Monday open office hours from 10-11AM Eastern where Shreya and/or Wil answer questions live, connect podcast friends, and discuss news and trends.

Tink also co-presents the International Women's Podcast Awards. If you're a solo or small-team creator who wants to learn how to grow a show without hiring an agency, this is one of the most accessible and consistent sources of advice — the tone is friendly, the tactics are real, and the examples come from real campaigns.

Less essential if you're already running a large network or have an in-house marketing team. The premium chat community is also useful as a low-key way to plug into Tink Media's broader network of indie podcasters who are in the same growth phase you are.

While you are hereSlice’s free toolsTwenty-odd free tools for people who make things — transcription, subtitles, safe zones, export settings. No account on any of them.Open it

Related research and guides

The State of Podcasting 2026Episode length, release cadence and release times across top shows.
The Podcast Census 2026How many podcasts exist, how many are still publishing, and where they live.
Creator economy statistics 2026Sourced figures on creator income, sponsorships and platforms.
The $0 podcast stackEvery free tool you need to make and publish a show.

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