Podcast Marketing Magic

Podcast marketing tactics

Lauren Passell runs Tink Media, one of the most well-known podcast marketing agencies. Her Substack focuses on accessible, tactical marketing for working podcasters. Free tier covers basics, paid tier ($8/mo or $80/yr) adds prompts and Monday office hours with Shreya Sharma and Wil Williams.

Podcast Marketing Magic is the Substack newsletter from Lauren Passell, founder of Tink Media, a podcast marketing agency. It's a tactical, working-creator-focused publication that covers how to actually market a podcast: cross-promotion, social, list-building, episode optimization, trailers, launch strategy, and audience growth. The newsletter has expanded beyond Passell to include contributors like Shreya Sharma (Audio Currents), Wil Williams (CEO of Hug House Productions), and Devin Andrade. Free Friday posts go out regularly with paid subscribers ($8/month or $80/year via Substack) getting a relevant prompt connecting each edition to their own podcast marketing, plus Monday open office hours from 10-11AM Eastern where Shreya and/or Wil answer questions live, connect podcast friends, and discuss news and trends. Tink also co-presents the International Women's Podcast Awards. If you're a solo or small-team creator who wants to learn how to grow a show without hiring an agency, this is one of the most accessible and consistent sources of advice — the tone is friendly, the tactics are real, and the examples come from real campaigns. Less essential if you're already running a large network or have an in-house marketing team. The premium chat community is also useful as a low-key way to plug into Tink Media's broader network of indie podcasters who are in the same growth phase you are.