Magellan AI

Magellan sits on the advertising side. If you sell ads, its free rankings show which brands are spending in podcasts, which is a starting list for outreach. You pitch them with a media kit and your show’s numbers.

Magellan AI is podcast advertising intelligence aimed squarely at brands, agencies, and the media buying side of the industry. The platform maintains what it claims is the world's largest database of podcast ad activity — covering 35,000+ brands and 50,000+ shows across the US, Canada, Australia, UK, Ireland, and Germany.

Where competitors like Podsights focus on pixel attribution alone, Magellan combines competitive ad tracking (which brand is running on which show, with which creative), pixel-based conversion attribution, podcast-to-podcast listener attribution, and now broadcast radio attribution with Nielsen DMA integration. For an agency planning a national podcast buy, that's a one-stop shop: see what your competitors are spending, model reach with overlap analysis, run the campaign, and measure conversions through one stack.

Where it shines is media planning sophistication and the breadth of the dataset — Magellan is on most agency RFPs and is the reference point for industry-wide brand spend analyses. Where it falls short is approachability and price: there's no public pricing page, the UX is built for analysts not creators, and the underlying value really only matters when you're moving real money.

Hosts and small shows are better served by free tools such as OP3, or by Podscribe, which publishes its pricing; Podsights is now part of Spotify Ad Analytics. For the buy side, this is core infrastructure.