Podscribe

Podcast ad measurement

Podscribe quietly became the default independent attribution tool for podcast advertising once Chartable got swallowed by Spotify. Pixel-based tracking across audio, streaming, and CTV is credible, and it's IAB-certified. Pricing is opaque and clearly enterprise-tuned — solo podcasters aren't the buyer; agencies and publishers managing real ad budgets are.

Podscribe provides measurement and verification tools for the podcast and audio advertising ecosystem. The product set targets advertisers buying podcast ads, agencies planning and executing campaigns, and publishers selling inventory. Core capabilities include pixel-based attribution that tracks conversions from podcast, streaming, radio, CTV, and video impressions across adjustable lookback windows; multi-touch attribution reporting; automated ad quality verification that checks for 18+ common compliance issues; real-time aircheck monitoring; impression verification; incrementality testing to measure conversion lift and identify which shows drive net-new customers; and an audience research database covering 25,000+ podcast shows with demographics and competitive intelligence. The platform's strategic position got stronger when Chartable was absorbed into Spotify's Megaphone — Podscribe is now arguably the most prominent independent attribution provider in podcast advertising, and IAB certification gives it real credibility with media buyers. Coverage from WSJ, Bloomberg, and Reuters reinforces enterprise validation. The product is clearly not for solo creators or small indie podcasts. Pricing is gated behind a demo, the interface is built around media buyer and agency workflows, and the value proposition only makes sense at advertising budgets where attribution accuracy meaningfully affects ROI. Best for: ad networks, agencies, brands buying podcast advertising at scale, and publishers managing significant inventory who need third-party validation.