Head-to-head comparison
Ad Results Media Insights vs Chartmetric
Two of the analytics tools podcasters reach for. Here's how they differ on pricing, features, audience, and the trade-offs that actually matter day-to-day.
Podcast media buyer with proprietary measurement dashboard.
Best for:
Cross-platform audio analytics with podcast and music intelligence.
Best for: Music-adjacent creators
At a glance
The honest trade-offs
Ad Results Media Insights
Pros
- 25+ years of podcast ad agency expertise
- Massive in-house performance dataset
- Strong host-read and DR campaign track record
Watch-outs
- Agency service, not a self-serve tool
- Built for $50K+ media budgets
- Insights are downstream of their client work
Chartmetric
Pros
- Strong cross-platform music and chart data
- Tracks Spotify, Apple, YouTube, social together
- Historical chart data going back years
Watch-outs
- Podcast features are thin next to music
- Doesn't replace hosting analytics
- Premium tier at $140/mo is steep for casual use
Which one should you pick?
Pick Ad Results Media Insights if
You’re building around . Ad Results Media is a podcast advertising agency, not a tool, and they've been doing it for 25+ years for clients like ZipRecruiter and BetterHelp. Their Q1 2026 podcast advertising benchmarks pulled from over 97,000 campaigns across 30 billion impressions, which is one of the larger datasets out there.
Pick Chartmetric if
You’re building around music-adjacent creators. Chartmetric is a music-first analytics platform that bolted on podcast charting almost as an afterthought — it tracks chart positions and cross-platform reach but doesn't replace a hosting analytics dashboard. If you're a podcaster who also releases music, it's genuinely useful.
Also worth comparing
Frequently asked
What does Ad Results Media Insights do better than Chartmetric?
Ad Results Media Insights's standout is "25+ years of podcast ad agency expertise". Chartmetric doesn't make that promise — it leans into "Strong cross-platform music and chart data" instead. If the first sentence describes your workflow, pick Ad Results Media Insights; if the second does, pick Chartmetric.
What are the trade-offs?
Ad Results Media Insights: agency service, not a self-serve tool. Chartmetric: podcast features are thin next to music. Whether either matters depends entirely on what you actually need — neither is a deal-breaker by itself.
Can I use Ad Results Media Insights and Chartmetric together?
Both are analytics tools so most teams pick one. Some workflows do combine them — for example, using Ad Results Media Insights for one show or episode type and Chartmetric for another. Worth trying both free tiers before committing.