Head-to-head comparison
Ad Results Media Insights vs Podscribe
Two of the analytics tools podcasters reach for. Here's how they differ on pricing, features, audience, and the trade-offs that actually matter day-to-day.
Podcast media buyer with proprietary measurement dashboard.
Best for:
Independent attribution and verification platform that took the role Chartable used to play.
Best for: Podcast ad measurement
At a glance
The honest trade-offs
Ad Results Media Insights
Pros
- 25+ years of podcast ad agency expertise
- Massive in-house performance dataset
- Strong host-read and DR campaign track record
Watch-outs
- Agency service, not a self-serve tool
- Built for $50K+ media budgets
- Insights are downstream of their client work
Podscribe
Pros
- Independent alternative to Spotify-owned analytics
- Cross-channel attribution (podcasts, CTV, streaming)
- IAB-certified third-party measurement
Watch-outs
- Enterprise-only pricing, demo required
- No self-serve evaluation tier
- Built for media buyers, not creators
Which one should you pick?
Pick Ad Results Media Insights if
You’re building around . Ad Results Media is a podcast advertising agency, not a tool, and they've been doing it for 25+ years for clients like ZipRecruiter and BetterHelp. Their Q1 2026 podcast advertising benchmarks pulled from over 97,000 campaigns across 30 billion impressions, which is one of the larger datasets out there.
Pick Podscribe if
You’re building around podcast ad measurement. Podscribe quietly became the default independent attribution tool for podcast advertising once Chartable got swallowed by Spotify. Pixel-based tracking across audio, streaming, and CTV is credible, and it's IAB-certified.
Also worth comparing
Frequently asked
What does Ad Results Media Insights do better than Podscribe?
Ad Results Media Insights's standout is "25+ years of podcast ad agency expertise". Podscribe doesn't make that promise — it leans into "Independent alternative to Spotify-owned analytics" instead. If the first sentence describes your workflow, pick Ad Results Media Insights; if the second does, pick Podscribe.
What are the trade-offs?
Ad Results Media Insights: agency service, not a self-serve tool. Podscribe: enterprise-only pricing, demo required. Whether either matters depends entirely on what you actually need — neither is a deal-breaker by itself.
Can I use Ad Results Media Insights and Podscribe together?
Both are analytics tools so most teams pick one. Some workflows do combine them — for example, using Ad Results Media Insights for one show or episode type and Podscribe for another. Worth trying both free tiers before committing.