Ad Results Media Insights

Ad Results Media is a podcast advertising agency, not a tool, and they've been doing it for 25+ years for clients like ZipRecruiter and BetterHelp. Their Q1 2026 podcast advertising benchmarks pulled from over 97,000 campaigns across 30 billion impressions, which is one of the larger datasets out there. Best for D2C and performance brands with $50K+ to deploy; not relevant if you're shopping for software.

Ad Results Media is one of the oldest and largest podcast advertising agencies, founded in the early 2000s when host-read radio reads were starting to migrate into the early podcast market. By 2026 they've placed campaigns across thousands of shows, with named clients including ZipRecruiter, BMW, and BetterHelp. The firm publishes a recurring benchmarks report and quarterly performance studies that the rest of the industry pays attention to. The Q1 2026 report analysed more than 97,000 campaigns across over 30 billion impressions, which makes it one of the larger publicly-shared datasets on podcast ad performance. Those reports are free to download and useful as benchmarks even if you never hire the agency. The agency itself is built for serious budgets. Typical engagements run six figures and up, with the team handling media planning, buying, attribution, creative input, and reporting. Their sweet spot is direct response and performance brands, the kind where every dollar of spend gets measured against a customer acquisition cost. If that's you and podcasts are part of the channel mix, Ad Results sits in the conversation with Oxford Road, Veritone One, and the agency arm of Acast. If you're a creator looking for an analytics dashboard or a tool you log into, this isn't that. Skim the benchmarks reports for the numbers and move on.