Head-to-head comparison
Ad Results Media Insights vs Voxalyze
Two of the analytics tools podcasters reach for. Here's how they differ on pricing, features, audience, and the trade-offs that actually matter day-to-day.
Podcast media buyer with proprietary measurement dashboard.
Best for:
Podcast SEO and visibility analytics across global directories.
Best for: Growth-focused publishers
At a glance
The honest trade-offs
Ad Results Media Insights
Pros
- 25+ years of podcast ad agency expertise
- Massive in-house performance dataset
- Strong host-read and DR campaign track record
Watch-outs
- Agency service, not a self-serve tool
- Built for $50K+ media budgets
- Insights are downstream of their client work
Voxalyze
Pros
- Sharp keyword and search visibility analytics
- Tracks Apple and Spotify across 14 languages
- Reports up to 24% audience growth from optimization
Watch-outs
- Pricing not public, sales call required
- Weak for attribution or ad measurement
- Smaller US footprint than European
Which one should you pick?
Pick Ad Results Media Insights if
You’re building around . Ad Results Media is a podcast advertising agency, not a tool, and they've been doing it for 25+ years for clients like ZipRecruiter and BetterHelp. Their Q1 2026 podcast advertising benchmarks pulled from over 97,000 campaigns across 30 billion impressions, which is one of the larger datasets out there.
Pick Voxalyze if
You’re building around growth-focused publishers. Voxalyze invented Podcast Visibility Optimization — essentially SEO for Apple Podcasts and Spotify search — and the visibility module is genuinely the strongest in that niche. It's pricey, opaque about pricing, and not what you want if you mostly need download or attribution data.
Also worth comparing
Frequently asked
What does Ad Results Media Insights do better than Voxalyze?
Ad Results Media Insights's standout is "25+ years of podcast ad agency expertise". Voxalyze doesn't make that promise — it leans into "Sharp keyword and search visibility analytics" instead. If the first sentence describes your workflow, pick Ad Results Media Insights; if the second does, pick Voxalyze.
What are the trade-offs?
Ad Results Media Insights: agency service, not a self-serve tool. Voxalyze: pricing not public, sales call required. Whether either matters depends entirely on what you actually need — neither is a deal-breaker by itself.
Can I use Ad Results Media Insights and Voxalyze together?
Both are analytics tools so most teams pick one. Some workflows do combine them — for example, using Ad Results Media Insights for one show or episode type and Voxalyze for another. Worth trying both free tiers before committing.