Head-to-head comparison
Brandfolder vs Loom
Two of the asset sharing tools podcasters reach for. Here's how they differ on pricing, features, audience, and the trade-offs that actually matter day-to-day.
Enterprise DAM for networks managing show art and sponsor assets.
Best for: Enterprise marketing teams
Screen video that doubles as a guest walkthrough or asset handoff.
Best for: Async communicators
At a glance
The honest trade-offs
Brandfolder
Pros
- Clean, search-friendly asset library
- Strong metadata and analytics tooling
- Smartsheet integration and enterprise security
Watch-outs
- Starts around $1,600/mo, scales steeply
- Lacks proper version control
- Overkill for podcast-sized libraries
Loom
Pros
- Fastest path to a shareable screen recording
- Auto-transcripts and viewer reactions
- Free tier is generous enough to start
Watch-outs
- Atlassian acquisition introduced reliability issues
- Free 25-video lifetime cap fills fast
- Editing tools are basic for production work
Which one should you pick?
Pick Brandfolder if
You’re building around enterprise marketing teams. Brandfolder is the enterprise DAM Smartsheet bought to lock in the upmarket — beautiful for big marketing teams managing thousands of approved brand assets, total overkill for a podcast network that just needs to share show art and sponsor reads. If you're price-shopping under $1,000/mo, look elsewhere.
Pick Loom if
You’re building around async communicators. Loom is the easiest way to record a quick screen walkthrough and send a link — perfect for showing a guest how to upload audio or walking an editor through changes. Atlassian bought it and the product has been wobbly since; the free tier's 25-video lifetime cap is a hard stop that nudges you to paid whether you need it or not.
Also worth comparing
Or see all Brandfolder alternatives.
Frequently asked
What does Brandfolder do better than Loom?
Brandfolder's standout is "Clean, search-friendly asset library". Loom doesn't make that promise — it leans into "Fastest path to a shareable screen recording" instead. If the first sentence describes your workflow, pick Brandfolder; if the second does, pick Loom.
What are the trade-offs?
Brandfolder: starts around $1,600/mo, scales steeply. Loom: atlassian acquisition introduced reliability issues. Whether either matters depends entirely on what you actually need — neither is a deal-breaker by itself.
Do they support the same platforms?
Loom works on macOS, Windows, iOS, Android where Brandfolder doesn't. If you're on a specific OS or device, that may decide for you.
Can I use Brandfolder and Loom together?
Both are asset sharing tools so most teams pick one. Some workflows do combine them — for example, using Brandfolder for one show or episode type and Loom for another. Worth trying both free tiers before committing.