Head-to-head comparison
Casted vs CoHost
Two of the analytics tools podcasters reach for. Here's how they differ on pricing, features, audience, and the trade-offs that actually matter day-to-day.
B2B podcast intelligence platform for revenue teams.
Best for:
B2B-focused analytics with prefix tracking and audience attribution.
Best for: B2B podcasters
At a glance
The honest trade-offs
Casted
Pros
- Connects podcast plays to named accounts
- CRM integrations enable sales attribution
- Combines multi-format content engagement in one view
Watch-outs
- Built for enterprise B2B teams, not creators
- Pricing and onboarding involve account-management overhead
- Less relevant for B2C shows
CoHost
Pros
- Reveals companies and job titles of listeners
- Works as prefix on existing hosting
- Tracking links unify marketing attribution
Watch-outs
- B2B features pointless for consumer shows
- Smaller audience database than enterprise tools
- Prefix-only setup feels limiting at higher tiers
Which one should you pick?
Pick Casted if
You’re building around . Casted is the B2B content platform that connects podcast plays to specific named accounts. CRM integration, sales attribution, multi-format engagement in one dashboard.
Pick CoHost if
You’re building around b2b podcasters. CoHost nails the niche nobody else owns — B2B analytics that tell you which companies your listeners actually work at. If you're running a thought-leadership podcast for sales pipeline, it's the closest thing to LinkedIn-style attribution for audio.
Also worth comparing
Or see all Casted alternatives.
Frequently asked
What does Casted do better than CoHost?
Casted's standout is "Connects podcast plays to named accounts". CoHost doesn't make that promise — it leans into "Reveals companies and job titles of listeners" instead. If the first sentence describes your workflow, pick Casted; if the second does, pick CoHost.
What are the trade-offs?
Casted: built for enterprise b2b teams, not creators. CoHost: b2b features pointless for consumer shows. Whether either matters depends entirely on what you actually need — neither is a deal-breaker by itself.
Can I use Casted and CoHost together?
Both are analytics tools so most teams pick one. Some workflows do combine them — for example, using Casted for one show or episode type and CoHost for another. Worth trying both free tiers before committing.