Head-to-head comparison
Casted vs Magellan AI
Two of the analytics tools podcasters reach for. Here's how they differ on pricing, features, audience, and the trade-offs that actually matter day-to-day.
B2B podcast intelligence platform for revenue teams.
Best for:
Pod-to-pod attribution and ad intelligence for brands and agencies.
Best for: Advertisers and agencies
At a glance
The honest trade-offs
Casted
Pros
- Connects podcast plays to named accounts
- CRM integrations enable sales attribution
- Combines multi-format content engagement in one view
Watch-outs
- Built for enterprise B2B teams, not creators
- Pricing and onboarding involve account-management overhead
- Less relevant for B2C shows
Magellan AI
Pros
- Largest podcast ad database (35,000+ brands tracked)
- Pixel attribution across podcast, radio, streaming
- Pod-to-pod attribution with repeat-listener splits
Watch-outs
- Custom enterprise pricing, no transparent tiers
- Built for media buyers, not hosts
- Steep learning curve for non-agency users
Which one should you pick?
Pick Casted if
You’re building around . Casted is the B2B content platform that connects podcast plays to specific named accounts. CRM integration, sales attribution, multi-format engagement in one dashboard.
Pick Magellan AI if
You’re building around advertisers and agencies. Magellan AI is the closest thing to a Bloomberg terminal for podcast advertising — competitive intelligence, pixel attribution, and pod-to-pod reach data that brands actually use to plan seven-figure buys. Indies and small shows aren't the customer.
Also worth comparing
Or see all Casted alternatives.
Frequently asked
What does Casted do better than Magellan AI?
Casted's standout is "Connects podcast plays to named accounts". Magellan AI doesn't make that promise — it leans into "Largest podcast ad database (35,000+ brands tracked)" instead. If the first sentence describes your workflow, pick Casted; if the second does, pick Magellan AI.
What are the trade-offs?
Casted: built for enterprise b2b teams, not creators. Magellan AI: custom enterprise pricing, no transparent tiers. Whether either matters depends entirely on what you actually need — neither is a deal-breaker by itself.
Can I use Casted and Magellan AI together?
Both are analytics tools so most teams pick one. Some workflows do combine them — for example, using Casted for one show or episode type and Magellan AI for another. Worth trying both free tiers before committing.