Head-to-head comparison
CoHost vs Podsights
Two of the analytics tools podcasters reach for. Here's how they differ on pricing, features, audience, and the trade-offs that actually matter day-to-day.
B2B-focused analytics with prefix tracking and audience attribution.
Best for: B2B podcasters
Spotify-owned attribution platform for podcast advertisers.
Best for: Brand advertisers
At a glance
The honest trade-offs
CoHost
Pros
- Reveals companies and job titles of listeners
- Works as prefix on existing hosting
- Tracking links unify marketing attribution
Watch-outs
- B2B features pointless for consumer shows
- Smaller audience database than enterprise tools
- Prefix-only setup feels limiting at higher tiers
Podsights
Pros
- Free pixel attribution across podcasts
- Unified with Spotify music and display ads
- Real-time conversion and brand lift reporting
Watch-outs
- Spotify-owned, tied to their ad ecosystem
- Podsights brand has been retired
- Built for advertisers, not publishers
Which one should you pick?
Pick CoHost if
You’re building around b2b podcasters. CoHost nails the niche nobody else owns — B2B analytics that tell you which companies your listeners actually work at. If you're running a thought-leadership podcast for sales pipeline, it's the closest thing to LinkedIn-style attribution for audio.
Pick Podsights if
You’re building around brand advertisers. Podsights doesn't really exist anymore — Spotify rolled it into Spotify Ad Analytics, which is now a free attribution tool tied to the broader Spotify Audience Network. For brand advertisers this is a win (free and unified), but anyone hoping for the independent platform Podsights once was is out of luck.
Also worth comparing
Or see all CoHost alternatives.
Frequently asked
What does CoHost do better than Podsights?
CoHost's standout is "Reveals companies and job titles of listeners". Podsights doesn't make that promise — it leans into "Free pixel attribution across podcasts" instead. If the first sentence describes your workflow, pick CoHost; if the second does, pick Podsights.
What are the trade-offs?
CoHost: b2b features pointless for consumer shows. Podsights: spotify-owned, tied to their ad ecosystem. Whether either matters depends entirely on what you actually need — neither is a deal-breaker by itself.
Can I use CoHost and Podsights together?
Both are analytics tools so most teams pick one. Some workflows do combine them — for example, using CoHost for one show or episode type and Podsights for another. Worth trying both free tiers before committing.