Podsights

Brand advertisers

Podsights doesn't really exist anymore — Spotify rolled it into Spotify Ad Analytics, which is now a free attribution tool tied to the broader Spotify Audience Network. For brand advertisers this is a win (free and unified), but anyone hoping for the independent platform Podsights once was is out of luck.

Podsights was the leading independent podcast attribution platform until Spotify acquired it (along with Chartable) in 2022. By mid-2023 Spotify retired the Podsights brand entirely and relaunched the tech as Spotify Ad Analytics, a free attribution tool that now sits inside the Spotify Audience Network. The underlying capability is intact: drop a Spotify pixel on your landing page, then measure how podcast ad impressions translate into visits, conversions, and revenue. Spotify wrapped in brand lift surveys and conversion lift studies through the same dashboard, and integrated reporting back to publishers participating in the Audience Network. Where it shines is the unified Spotify advertising experience — buy podcast inventory through the Audience Network, measure conversions via the same pixel as your Spotify display and music ads, model across formats. It's also genuinely free for advertisers, which lowered the attribution-tool floor significantly. Where it falls short is independence and breadth: it's a Spotify-owned platform, so neutrality questions hang over comparative measurement, and shows outside Spotify's network get less love. Publishers see less here than buyers do. If you're a brand running campaigns through Spotify, you're already on this. If you're an indie publisher wanting attribution for direct sponsorships, look at Magellan, Podscribe, or Chartable's surviving features.