Head-to-head comparison
Edison Research Infinite Dial vs Voxalyze
Two of the analytics tools podcasters reach for. Here's how they differ on pricing, features, audience, and the trade-offs that actually matter day-to-day.
Annual benchmark study on US podcast and audio consumption.
Best for:
Podcast SEO and visibility analytics across global directories.
Best for: Growth-focused publishers
At a glance
The honest trade-offs
Edison Research Infinite Dial
Pros
- Free benchmark used industry-wide for pitches
- Now includes video podcast consumption metrics
- Trend lines stretching back to the early 2000s
Watch-outs
- Annual release, not a real-time tool
- US-only at the headline level
- Custom research projects are expensive
Voxalyze
Pros
- Sharp keyword and search visibility analytics
- Tracks Apple and Spotify across 14 languages
- Reports up to 24% audience growth from optimization
Watch-outs
- Pricing not public, sales call required
- Weak for attribution or ad measurement
- Smaller US footprint than European
Which one should you pick?
Pick Edison Research Infinite Dial if
You’re building around . The Infinite Dial is Edison Research's annual benchmark study on US audio behaviour. Free to access, cited in every other podcast pitch deck.
Pick Voxalyze if
You’re building around growth-focused publishers. Voxalyze invented Podcast Visibility Optimization — essentially SEO for Apple Podcasts and Spotify search — and the visibility module is genuinely the strongest in that niche. It's pricey, opaque about pricing, and not what you want if you mostly need download or attribution data.
Also worth comparing
Frequently asked
What does Edison Research Infinite Dial do better than Voxalyze?
Edison Research Infinite Dial's standout is "Free benchmark used industry-wide for pitches". Voxalyze doesn't make that promise — it leans into "Sharp keyword and search visibility analytics" instead. If the first sentence describes your workflow, pick Edison Research Infinite Dial; if the second does, pick Voxalyze.
What are the trade-offs?
Edison Research Infinite Dial: annual release, not a real-time tool. Voxalyze: pricing not public, sales call required. Whether either matters depends entirely on what you actually need — neither is a deal-breaker by itself.
Can I use Edison Research Infinite Dial and Voxalyze together?
Both are analytics tools so most teams pick one. Some workflows do combine them — for example, using Edison Research Infinite Dial for one show or episode type and Voxalyze for another. Worth trying both free tiers before committing.