Head-to-head comparison
Edison Research Infinite Dial vs Magellan AI
Two of the analytics tools podcasters reach for. Here's how they differ on pricing, features, audience, and the trade-offs that actually matter day-to-day.
Annual benchmark study on US podcast and audio consumption.
Best for:
Pod-to-pod attribution and ad intelligence for brands and agencies.
Best for: Advertisers and agencies
At a glance
The honest trade-offs
Edison Research Infinite Dial
Pros
- Free benchmark used industry-wide for pitches
- Now includes video podcast consumption metrics
- Trend lines stretching back to the early 2000s
Watch-outs
- Annual release, not a real-time tool
- US-only at the headline level
- Custom research projects are expensive
Magellan AI
Pros
- Largest podcast ad database (35,000+ brands tracked)
- Pixel attribution across podcast, radio, streaming
- Pod-to-pod attribution with repeat-listener splits
Watch-outs
- Custom enterprise pricing, no transparent tiers
- Built for media buyers, not hosts
- Steep learning curve for non-agency users
Which one should you pick?
Pick Edison Research Infinite Dial if
You’re building around . The Infinite Dial is Edison Research's annual benchmark study on US audio behaviour. Free to access, cited in every other podcast pitch deck.
Pick Magellan AI if
You’re building around advertisers and agencies. Magellan AI is the closest thing to a Bloomberg terminal for podcast advertising — competitive intelligence, pixel attribution, and pod-to-pod reach data that brands actually use to plan seven-figure buys. Indies and small shows aren't the customer.
Also worth comparing
Frequently asked
What does Edison Research Infinite Dial do better than Magellan AI?
Edison Research Infinite Dial's standout is "Free benchmark used industry-wide for pitches". Magellan AI doesn't make that promise — it leans into "Largest podcast ad database (35,000+ brands tracked)" instead. If the first sentence describes your workflow, pick Edison Research Infinite Dial; if the second does, pick Magellan AI.
What are the trade-offs?
Edison Research Infinite Dial: annual release, not a real-time tool. Magellan AI: custom enterprise pricing, no transparent tiers. Whether either matters depends entirely on what you actually need — neither is a deal-breaker by itself.
Can I use Edison Research Infinite Dial and Magellan AI together?
Both are analytics tools so most teams pick one. Some workflows do combine them — for example, using Edison Research Infinite Dial for one show or episode type and Magellan AI for another. Worth trying both free tiers before committing.