Head-to-head comparison
Edison Research Infinite Dial vs Podscribe
Two of the analytics tools podcasters reach for. Here's how they differ on pricing, features, audience, and the trade-offs that actually matter day-to-day.
Annual benchmark study on US podcast and audio consumption.
Best for:
Independent attribution and verification platform that took the role Chartable used to play.
Best for: Podcast ad measurement
At a glance
The honest trade-offs
Edison Research Infinite Dial
Pros
- Free benchmark used industry-wide for pitches
- Now includes video podcast consumption metrics
- Trend lines stretching back to the early 2000s
Watch-outs
- Annual release, not a real-time tool
- US-only at the headline level
- Custom research projects are expensive
Podscribe
Pros
- Independent alternative to Spotify-owned analytics
- Cross-channel attribution (podcasts, CTV, streaming)
- IAB-certified third-party measurement
Watch-outs
- Enterprise-only pricing, demo required
- No self-serve evaluation tier
- Built for media buyers, not creators
Which one should you pick?
Pick Edison Research Infinite Dial if
You’re building around . The Infinite Dial is Edison Research's annual benchmark study on US audio behaviour. Free to access, cited in every other podcast pitch deck.
Pick Podscribe if
You’re building around podcast ad measurement. Podscribe quietly became the default independent attribution tool for podcast advertising once Chartable got swallowed by Spotify. Pixel-based tracking across audio, streaming, and CTV is credible, and it's IAB-certified.
Also worth comparing
Frequently asked
What does Edison Research Infinite Dial do better than Podscribe?
Edison Research Infinite Dial's standout is "Free benchmark used industry-wide for pitches". Podscribe doesn't make that promise — it leans into "Independent alternative to Spotify-owned analytics" instead. If the first sentence describes your workflow, pick Edison Research Infinite Dial; if the second does, pick Podscribe.
What are the trade-offs?
Edison Research Infinite Dial: annual release, not a real-time tool. Podscribe: enterprise-only pricing, demo required. Whether either matters depends entirely on what you actually need — neither is a deal-breaker by itself.
Can I use Edison Research Infinite Dial and Podscribe together?
Both are analytics tools so most teams pick one. Some workflows do combine them — for example, using Edison Research Infinite Dial for one show or episode type and Podscribe for another. Worth trying both free tiers before committing.