Head-to-head comparison
IAB Podcast Advertising Revenue Report vs Podsights
Two of the analytics tools podcasters reach for. Here's how they differ on pricing, features, audience, and the trade-offs that actually matter day-to-day.
Annual industry benchmark for US podcast advertising revenue.
Best for:
Spotify-owned attribution platform for podcast advertisers.
Best for: Brand advertisers
At a glance
The honest trade-offs
IAB Podcast Advertising Revenue Report
Pros
- Authoritative numbers everyone in the industry cites
- Published annually with category breakdowns
- Free PDF download from IAB
Watch-outs
- Annual snapshot, not real-time data
- US-focused; global figures less detailed
- Reflects audio-first definition that's now stretching
Podsights
Pros
- Free pixel attribution across podcasts
- Unified with Spotify music and display ads
- Real-time conversion and brand lift reporting
Watch-outs
- Spotify-owned, tied to their ad ecosystem
- Podsights brand has been retired
- Built for advertisers, not publishers
Which one should you pick?
Pick IAB Podcast Advertising Revenue Report if
You’re building around . The IAB/PwC annual report is the document every ad-side conversation in podcasting eventually references. The 2025 report put US podcast ad revenue near $2.
Pick Podsights if
You’re building around brand advertisers. Podsights doesn't really exist anymore — Spotify rolled it into Spotify Ad Analytics, which is now a free attribution tool tied to the broader Spotify Audience Network. For brand advertisers this is a win (free and unified), but anyone hoping for the independent platform Podsights once was is out of luck.
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Frequently asked
What does IAB Podcast Advertising Revenue Report do better than Podsights?
IAB Podcast Advertising Revenue Report's standout is "Authoritative numbers everyone in the industry cites". Podsights doesn't make that promise — it leans into "Free pixel attribution across podcasts" instead. If the first sentence describes your workflow, pick IAB Podcast Advertising Revenue Report; if the second does, pick Podsights.
What are the trade-offs?
IAB Podcast Advertising Revenue Report: annual snapshot, not real-time data. Podsights: spotify-owned, tied to their ad ecosystem. Whether either matters depends entirely on what you actually need — neither is a deal-breaker by itself.
Can I use IAB Podcast Advertising Revenue Report and Podsights together?
Both are analytics tools so most teams pick one. Some workflows do combine them — for example, using IAB Podcast Advertising Revenue Report for one show or episode type and Podsights for another. Worth trying both free tiers before committing.