Head-to-head comparison
Podcast Marketing Magic vs The Podcast Show London
Two of the resources tools podcasters reach for. Here's how they differ on pricing, features, audience, and the trade-offs that actually matter day-to-day.
Tactical podcast marketing newsletter from Tink Media founder Lauren Passell.
Best for: Podcast marketing tactics
UK and Europe's largest podcasting festival, held annually at London's Business Design Centre.
Best for: European industry event
At a glance
The honest trade-offs
Podcast Marketing Magic
Pros
- Tactical and actionable advice
- Multiple contributing writers from across the industry
- Practical for indie creators
Watch-outs
- Substack-based
- Premium features behind paywall
- Repetitive themes over time
The Podcast Show London
Pros
- Best European podcast event
- Strong platform participation across the industry
- International advisory board
Watch-outs
- London travel and hotel costs
- Schedule is dense over two days
- Day-pass pricing varies
Which one should you pick?
Pick Podcast Marketing Magic if
You’re building around podcast marketing tactics. Lauren Passell runs Tink Media, one of the most well-known podcast marketing agencies. Her Substack focuses on accessible, tactical marketing for working podcasters.
Pick The Podcast Show London if
You’re building around european industry event. If you're in the UK or European podcasting industry, this is the event of the year. The 2026 fifth edition runs May 20-21 at London's Business Design Centre in Islington.
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Frequently asked
What does Podcast Marketing Magic do better than The Podcast Show London?
Podcast Marketing Magic's standout is "Tactical and actionable advice". The Podcast Show London doesn't make that promise — it leans into "Best European podcast event" instead. If the first sentence describes your workflow, pick Podcast Marketing Magic; if the second does, pick The Podcast Show London.
What are the trade-offs?
Podcast Marketing Magic: substack-based. The Podcast Show London: london travel and hotel costs. Whether either matters depends entirely on what you actually need — neither is a deal-breaker by itself.
Can I use Podcast Marketing Magic and The Podcast Show London together?
Both are resources tools so most teams pick one. Some workflows do combine them — for example, using Podcast Marketing Magic for one show or episode type and The Podcast Show London for another. Worth trying both free tiers before committing.