Head-to-head comparison
Ad Results Media Insights vs CoHost
Two of the analytics tools podcasters reach for. Here's how they differ on pricing, features, audience, and the trade-offs that actually matter day-to-day.
Podcast media buyer with proprietary measurement dashboard.
Best for:
B2B-focused analytics with prefix tracking and audience attribution.
Best for: B2B podcasters
At a glance
The honest trade-offs
Ad Results Media Insights
Pros
- 25+ years of podcast ad agency expertise
- Massive in-house performance dataset
- Strong host-read and DR campaign track record
Watch-outs
- Agency service, not a self-serve tool
- Built for $50K+ media budgets
- Insights are downstream of their client work
CoHost
Pros
- Reveals companies and job titles of listeners
- Works as prefix on existing hosting
- Tracking links unify marketing attribution
Watch-outs
- B2B features pointless for consumer shows
- Smaller audience database than enterprise tools
- Prefix-only setup feels limiting at higher tiers
Which one should you pick?
Pick Ad Results Media Insights if
You’re building around . Ad Results Media is a podcast advertising agency, not a tool, and they've been doing it for 25+ years for clients like ZipRecruiter and BetterHelp. Their Q1 2026 podcast advertising benchmarks pulled from over 97,000 campaigns across 30 billion impressions, which is one of the larger datasets out there.
Pick CoHost if
You’re building around b2b podcasters. CoHost nails the niche nobody else owns — B2B analytics that tell you which companies your listeners actually work at. If you're running a thought-leadership podcast for sales pipeline, it's the closest thing to LinkedIn-style attribution for audio.
Also worth comparing
Frequently asked
What does Ad Results Media Insights do better than CoHost?
Ad Results Media Insights's standout is "25+ years of podcast ad agency expertise". CoHost doesn't make that promise — it leans into "Reveals companies and job titles of listeners" instead. If the first sentence describes your workflow, pick Ad Results Media Insights; if the second does, pick CoHost.
What are the trade-offs?
Ad Results Media Insights: agency service, not a self-serve tool. CoHost: b2b features pointless for consumer shows. Whether either matters depends entirely on what you actually need — neither is a deal-breaker by itself.
Can I use Ad Results Media Insights and CoHost together?
Both are analytics tools so most teams pick one. Some workflows do combine them — for example, using Ad Results Media Insights for one show or episode type and CoHost for another. Worth trying both free tiers before committing.