Head-to-head comparison
Ad Results Media Insights vs Podsights
Two of the analytics tools podcasters reach for. Here's how they differ on pricing, features, audience, and the trade-offs that actually matter day-to-day.
Podcast media buyer with proprietary measurement dashboard.
Best for:
Spotify-owned attribution platform for podcast advertisers.
Best for: Brand advertisers
At a glance
The honest trade-offs
Ad Results Media Insights
Pros
- 25+ years of podcast ad agency expertise
- Massive in-house performance dataset
- Strong host-read and DR campaign track record
Watch-outs
- Agency service, not a self-serve tool
- Built for $50K+ media budgets
- Insights are downstream of their client work
Podsights
Pros
- Free pixel attribution across podcasts
- Unified with Spotify music and display ads
- Real-time conversion and brand lift reporting
Watch-outs
- Spotify-owned, tied to their ad ecosystem
- Podsights brand has been retired
- Built for advertisers, not publishers
Which one should you pick?
Pick Ad Results Media Insights if
You’re building around . Ad Results Media is a podcast advertising agency, not a tool, and they've been doing it for 25+ years for clients like ZipRecruiter and BetterHelp. Their Q1 2026 podcast advertising benchmarks pulled from over 97,000 campaigns across 30 billion impressions, which is one of the larger datasets out there.
Pick Podsights if
You’re building around brand advertisers. Podsights doesn't really exist anymore — Spotify rolled it into Spotify Ad Analytics, which is now a free attribution tool tied to the broader Spotify Audience Network. For brand advertisers this is a win (free and unified), but anyone hoping for the independent platform Podsights once was is out of luck.
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Frequently asked
What does Ad Results Media Insights do better than Podsights?
Ad Results Media Insights's standout is "25+ years of podcast ad agency expertise". Podsights doesn't make that promise — it leans into "Free pixel attribution across podcasts" instead. If the first sentence describes your workflow, pick Ad Results Media Insights; if the second does, pick Podsights.
What are the trade-offs?
Ad Results Media Insights: agency service, not a self-serve tool. Podsights: spotify-owned, tied to their ad ecosystem. Whether either matters depends entirely on what you actually need — neither is a deal-breaker by itself.
Can I use Ad Results Media Insights and Podsights together?
Both are analytics tools so most teams pick one. Some workflows do combine them — for example, using Ad Results Media Insights for one show or episode type and Podsights for another. Worth trying both free tiers before committing.