Head-to-head comparison
Edison Research Infinite Dial vs Podsights
Two of the analytics tools podcasters reach for. Here's how they differ on pricing, features, audience, and the trade-offs that actually matter day-to-day.
Annual benchmark study on US podcast and audio consumption.
Best for:
Spotify-owned attribution platform for podcast advertisers.
Best for: Brand advertisers
At a glance
The honest trade-offs
Edison Research Infinite Dial
Pros
- Free benchmark used industry-wide for pitches
- Now includes video podcast consumption metrics
- Trend lines stretching back to the early 2000s
Watch-outs
- Annual release, not a real-time tool
- US-only at the headline level
- Custom research projects are expensive
Podsights
Pros
- Free pixel attribution across podcasts
- Unified with Spotify music and display ads
- Real-time conversion and brand lift reporting
Watch-outs
- Spotify-owned, tied to their ad ecosystem
- Podsights brand has been retired
- Built for advertisers, not publishers
Which one should you pick?
Pick Edison Research Infinite Dial if
You’re building around . The Infinite Dial is Edison Research's annual benchmark study on US audio behaviour. Free to access, cited in every other podcast pitch deck.
Pick Podsights if
You’re building around brand advertisers. Podsights doesn't really exist anymore — Spotify rolled it into Spotify Ad Analytics, which is now a free attribution tool tied to the broader Spotify Audience Network. For brand advertisers this is a win (free and unified), but anyone hoping for the independent platform Podsights once was is out of luck.
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Frequently asked
What does Edison Research Infinite Dial do better than Podsights?
Edison Research Infinite Dial's standout is "Free benchmark used industry-wide for pitches". Podsights doesn't make that promise — it leans into "Free pixel attribution across podcasts" instead. If the first sentence describes your workflow, pick Edison Research Infinite Dial; if the second does, pick Podsights.
What are the trade-offs?
Edison Research Infinite Dial: annual release, not a real-time tool. Podsights: spotify-owned, tied to their ad ecosystem. Whether either matters depends entirely on what you actually need — neither is a deal-breaker by itself.
Can I use Edison Research Infinite Dial and Podsights together?
Both are analytics tools so most teams pick one. Some workflows do combine them — for example, using Edison Research Infinite Dial for one show or episode type and Podsights for another. Worth trying both free tiers before committing.