Updated January 2026

Social Media Video Specs

All platforms. All formats. One cheat sheet. Dimensions, aspect ratios, file sizes, and duration limits for 2026.

Quick Reference - Most Used Formats

PlatformFormatDimensionsRatioMax Duration
YouTubeStandard1920×108016:912 hours
YouTube ShortsShorts1080×19209:163 min
TikTokStandard1080×19209:1660 min
InstagramReels1080×19209:1615 min
FacebookReels1080×19209:16No limit
X (Twitter)Landscape1280×72016:92:20
LinkedInFeed1080×13504:515 min

Universal Settings (Works Everywhere)

Vertical
1080×1920
9:16
Horizontal
1920×1080
16:9
Codec
H.264
MP4 container
Audio
AAC 48kHz
Stereo, 128+ kbps

Detailed Platform Specs

FormatDimensionsRatioMax DurationCopy
Standard VideoREC1920×108016:912 hours
4K Video3840×216016:912 hours
ShortsREC1080×19209:163 min
File Types
MP4, MOV, AVI, WMV, FLV, WebM
Max File Size
256GB or 12 hours
Codec
H.264, H.265, VP9, AV1
Audio
AAC-LC, 48kHz stereo
Note: Bitrate: 8 Mbps (1080p SDR), 35-45 Mbps (4K). Shorts extended to 3 min (Oct 2024). Music limited to 60 sec for copyright.

Recommended Bitrates

ResolutionSDR (Standard)HDR / High MotionFrame Rate
720p5 Mbps7.5 Mbps30fps
1080p8 Mbps12 Mbps30-60fps
1440p (2K)16 Mbps24 Mbps30-60fps
2160p (4K)35-45 Mbps53-68 Mbps30-60fps

Frequently Asked Questions

Specs verified January 2026. Platforms update requirements frequently.

Sources: Official platform documentation, Sprout Social, SocialBee, Kapwing