Social video specs 2026

Instagram feed video size and specs 2026

Instagram feed videos are shared as Reels (videos under 15 minutes, since July 2022), so Reels specs apply: 9:16 at 1080×1920 fills the screen, and anything from 1.91:1 to 9:16 is accepted. On your profile the grid shows a 3:4 crop, so keep the subject in the middle.

By the Slice research teamUpdated How we did it

Get this page’s dataSocial video specs 2026
  • 1080×1920 (9:16); 4:5 and 1:1 acceptedsize
  • As Reelslength
  • 4 of 10specs from an official help page

What aspect ratio is an Instagram feed video?

As Reels: 1.91:1 to 9:16. Feed video ads: 9:16; 1:1 and 4:5 also supported.

Official: Meta newsroom: feed videos become Reels (July 2022).

What resolution should an Instagram feed video be?

Ads guide: 1080×1920. As Reels, at least 720 px.

Official (ads spec): Meta Ads Guide: Instagram Feed.

Free toolEvery platform on one sheetThe free specs sheet has the size and length for every platform side by side, from the same sources.

How long can an Instagram feed video be?

As Reels (up to 20 minutes in the app). Feed video ads: 1 second to 60 minutes.

Official: Instagram Help: Reels length.

What is the file size limit for an Instagram feed video?

Not published for the app. Ads: 4 GB.

Official (ads spec): Meta Ads Guide: Instagram Feed.

What frame rate should an Instagram feed video use?

As Reels: at least 30 fps.

Official: Instagram Help: Reels specs.

Which file types and codecs does Instagram accept?

MP4 or MOV; H.264 or HEVC; AAC.

Official (API docs): Instagram Graph API: media.

How long can the caption be on Instagram Feed video?

Caption 2,200 characters. Up to 5 hashtags.

The Feed ads guide still says 30 hashtags.

Official: Instagram Help: hashtags.

What size is the Instagram cover or thumbnail?

Profile grid tiles are 3:4 (since January 2025), cropped from the middle of the post. Not on a Meta help page.

Announced by Instagram's head on Instagram and Threads; reported by Buffer and others.

Not published.

What is the safe zone for an Instagram feed video?

Use the Reels safe zone: feed videos play as Reels.

What Instagram publishes: Ads only: keep the edges of 9:16 ads clear (no figures given for Feed).

Official (ads spec): Meta Business Help: safe zones.

Questions

What size should an Instagram feed video be?

Instagram feed videos are shared as Reels (videos under 15 minutes, since July 2022), so Reels specs apply: 9:16 at 1080×1920 fills the screen, and anything from 1.91:1 to 9:16 is accepted. On your profile the grid shows a 3:4 crop, so keep the subject in the middle.

How long can an Instagram feed video be?

As Reels (up to 20 minutes in the app). Feed video ads: 1 second to 60 minutes.

What aspect ratio is an Instagram feed video?

As Reels: 1.91:1 to 9:16. Feed video ads: 9:16; 1:1 and 4:5 also supported.

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Where do these numbers come from?

Instagram's own help, developer and ads pages, each opened on 2 October 2026. Every value says which kind of page it came from.

n = 10 specs, 8 with an official source link. Last updated 2 October 2026.

Get the data

Free · CSV and JSON · 2 files

This page’s own figures as a CSV, and the full files behind Social video specs 2026. One email unlocks every download on Slice’s data pages.

  • This page’s figures (CSV) Every table and figure on this page, with its source line.
  • Every spec (CSV) One row per format and spec, with its status and source.
  • Every spec (JSON) The same, structured by platform and format, with the measured safe zones in pixels.

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