Air

Visual small teams

Air is the creative-team DAM most often described as 'Pinterest, but for your team's brand assets'. The product is genuinely well-designed, unlimited seats on every plan, AI-tagging, and easy visual search. Recent price hikes pushed it upmarket, so the free 120-credit tier is now the main on-ramp for smaller creators.

Air is the creative-team DAM that's earned a reputation for being the one designers actually want to use. It's been compared to Pinterest in feel: visual-first browsing, drag-and-drop organisation, intuitive filtering, and AI tagging that surfaces files you forgot you had. Every Air plan includes unlimited seats, which is genuinely unusual in the DAM category and a major reason teams switch from per-seat alternatives. The 2026 lineup is Free, Starter, Business, and Enterprise. Free includes 120 credits per month (roughly 20GB of enriched storage or 24 AI-generated images) with full access to every feature, no time limit, no card required. Paid tiers ladder up by storage and feature set: Creator covers 1TB for one user, Pro includes 3TB for 10 users, Business goes to 5TB for 15 with AI editing and audio/video transcription, Enterprise opens up the API and dedicated onboarding. Exact dollar amounts aren't consistently published, which is partly because Air repriced upmarket in the last year or two. For podcast teams managing episode artwork, social cuts, and reference imagery across guests, sponsors, and shows, Air sits in a sweet spot: easier than Bynder, more polished than a Notion gallery, with better search than Dropbox. The pricing hike has made it less obvious for very small teams, where Pics.io or Frontify's smaller-customer tiers may compete. For mid-sized creative teams that genuinely need visual asset management, Air remains one of the most pleasant products in the category.