Self-employed creatives

How many creatives are self-employed in Alabama?

Alabama had 20,475 creative businesses with no employees in 2024, across seven creative industries in Census Nonemployer Statistics. That is 1% of the US total, 29th of the 50 states and DC. 9,655 of them were independent artists, writers and performers.

  • 20,475creative nonemployer businesses, 2024
  • 1%of the US total
  • $27,994average receipts per business
  • 29th of 51the 50 states and DC, by count

Which kinds of creative work do the self-employed in Alabama do?

Photographers stand out: they are 14.9% of Alabama's creative nonemployers, against 11.4% nationally. Film and video are under-represented (4.4% here, 6.2% nationally).

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Independent artists, writer…47.2%Specialised design15.5%Photographers14.9%Advertising and PR10%Performing arts companies6.1%Film and video4.4%Sound recording2%
Nonemployer businesses, 2024. Share is of the state's seven-group total; rank is among the 50 states and DC.
Independent artists, writers and performers9,65547.2%52%29th
Photographers3,04914.9%11.4%26th
Specialised design3,17415.5%13.3%28th
Film and video8954.4%6.2%30th
Sound recording4002%2.1%29th
Performing arts companies1,2576.1%4.8%26th
Advertising and PR2,04510%10.3%28th

Independent artists, writers and performers, and photographers, are exactly those industries. The other five are the narrowest groups Census publishes that contain the creative work, so they include some non-creative businesses.

How much do self-employed creatives in Alabama take in?

Together they reported $573.2 million in receipts, an average of $27,994 per business, below the US average of $37,340. Advertising and PR average the most, $54,192 each. Receipts are takings before costs, not profit.

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Independent artists, writer…$183.5 millionSpecialised design$138.7 millionAdvertising and PR$110.8 millionPhotographers$77 millionFilm and video$31.3 millionPerforming arts companies$23.8 millionSound recording$7.99 million
Receipts, 2024, current dollars.
Independent artists, writers and performers$183.5 million$19,003
Photographers$77 million$25,270
Specialised design$138.7 million$43,704
Film and video$31.3 million$34,983
Sound recording$7.99 million$19,965
Performing arts companies$23.8 million$18,942
Advertising and PR$110.8 million$54,192
Free toolWorking for yourself? Check your rateThe free rate calculator turns the income you want into an hourly rate, with tax, time off and kit counted.

How does Alabama compare with its neighbours?

Florida, Georgia and Tennessee have more; the rest have fewer.

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Florida156,918Georgia72,540Tennessee55,922Mississippi10,297
Florida156,91873,770$43,510
Georgia72,54033,788$31,620
Mississippi10,2974,956$24,901
Tennessee55,92231,094$53,678

Questions

How many self-employed artists and writers are there in Alabama?

9,655 businesses with no employees were classed as independent artists, writers and performers in Alabama in 2024 (Census Nonemployer Statistics, NAICS 711510). They reported $183.5 million in receipts.

How many self-employed photographers are there in Alabama?

3,049 photography businesses with no employees in 2024.

What counts as a nonemployer business?

A business with no paid employees, at least $1,000 a year in receipts, that files federal income tax: mostly sole proprietors. A side business counts the same as a full-time one.

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Where do these numbers come from?

U.S. Census Bureau, Nonemployer Statistics, 2024 state files (the latest year published), all legal forms.

n = 20,475 businesses in Alabama. Last updated 2 October 2026.

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