Self-employed creatives
How many creatives are self-employed in Florida?
Florida had 156,918 creative businesses with no employees in 2024, across seven creative industries in Census Nonemployer Statistics. That ranks 4th of the 50 states and DC and is 7.3% of the US total. 73,770 of them were independent artists, writers and performers.
- 156,918creative nonemployer businesses, 2024
- 7.3%of the US total
- $43,510average receipts per business
- 4th of 51the 50 states and DC, by count
Which kinds of creative work do the self-employed in Florida do?
Advertising and PR stand out: they are 16.1% of Florida's creative nonemployers, against 10.3% nationally.
| Independent artists, writers and performers | 73,770 | 47% | 52% | 4th |
|---|---|---|---|---|
| Photographers | 16,770 | 10.7% | 11.4% | 3rd |
| Specialised design | 21,956 | 14% | 13.3% | 4th |
| Film and video | 8,265 | 5.3% | 6.2% | 4th |
| Sound recording | 3,041 | 1.9% | 2.1% | 4th |
| Performing arts companies | 7,885 | 5% | 4.8% | 3rd |
| Advertising and PR | 25,231 | 16.1% | 10.3% | 2nd |
Independent artists, writers and performers, and photographers, are exactly those industries. The other five are the narrowest groups Census publishes that contain the creative work, so they include some non-creative businesses.
How much do self-employed creatives in Florida take in?
Together they reported $6.83 billion in receipts, an average of $43,510 per business, above the US average of $37,340. Advertising and PR average the most, $68,456 each. Receipts are takings before costs, not profit.
| Independent artists, writers and performers | $2.65 billion | $35,889 |
|---|---|---|
| Photographers | $496.1 million | $29,582 |
| Specialised design | $1.18 billion | $53,965 |
| Film and video | $387 million | $46,826 |
| Sound recording | $105.1 million | $34,571 |
| Performing arts companies | $279.7 million | $35,471 |
| Advertising and PR | $1.73 billion | $68,456 |
How does Florida compare with its neighbours?
Florida has more creative nonemployers than any bordering state.
Questions
How many self-employed artists and writers are there in Florida?
73,770 businesses with no employees were classed as independent artists, writers and performers in Florida in 2024 (Census Nonemployer Statistics, NAICS 711510). They reported $2.65 billion in receipts.
How many self-employed photographers are there in Florida?
16,770 photography businesses with no employees in 2024.
What counts as a nonemployer business?
A business with no paid employees, at least $1,000 a year in receipts, that files federal income tax: mostly sole proprietors. A side business counts the same as a full-time one.
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Where do these numbers come from?
U.S. Census Bureau, Nonemployer Statistics, 2024 state files (the latest year published), all legal forms.
n = 156,918 businesses in Florida. Last updated 2 October 2026.
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- This page’s figures (CSV) Every table and figure on this page, with its source line.
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- All three sources (JSON) The Census series and receipt bands, the BLS self-employment shares by occupation and the UK DCMS figures.
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Other states
- California 328,340
- New York 194,888
- Texas 164,192
- Illinois 73,202
- Georgia 72,540
- Pennsylvania 68,386
- North Carolina 62,151
- New Jersey 59,537
- Ohio 57,974
- Tennessee 55,922
- Michigan 53,335
- Virginia 50,034
- Washington 49,873
- Massachusetts 49,726
- Colorado 49,632