Self-employed creatives
How many creatives are self-employed in Missouri?
Missouri had 31,265 creative businesses with no employees in 2024, across seven creative industries in Census Nonemployer Statistics. That is 1.5% of the US total, 21st of the 50 states and DC. 16,164 of them were independent artists, writers and performers.
- 31,265creative nonemployer businesses, 2024
- 1.5%of the US total
- $26,295average receipts per business
- 21st of 51the 50 states and DC, by count
Which kinds of creative work do the self-employed in Missouri do?
Photographers stand out: they are 14.1% of Missouri's creative nonemployers, against 11.4% nationally. Film and video are under-represented (4.6% here, 6.2% nationally).
| Independent artists, writers and performers | 16,164 | 51.7% | 52% | 22nd |
|---|---|---|---|---|
| Photographers | 4,399 | 14.1% | 11.4% | 21st |
| Specialised design | 3,863 | 12.4% | 13.3% | 22nd |
| Film and video | 1,429 | 4.6% | 6.2% | 23rd |
| Sound recording | 551 | 1.8% | 2.1% | 21st |
| Performing arts companies | 1,688 | 5.4% | 4.8% | 20th |
| Advertising and PR | 3,171 | 10.1% | 10.3% | 20th |
Independent artists, writers and performers, and photographers, are exactly those industries. The other five are the narrowest groups Census publishes that contain the creative work, so they include some non-creative businesses.
How much do self-employed creatives in Missouri take in?
Together they reported $822.1 million in receipts, an average of $26,295 per business, below the US average of $37,340. Advertising and PR average the most, $52,661 each. Receipts are takings before costs, not profit.
| Independent artists, writers and performers | $315.3 million | $19,504 |
|---|---|---|
| Photographers | $109.5 million | $24,888 |
| Specialised design | $142.9 million | $36,985 |
| Film and video | $47.1 million | $32,978 |
| Sound recording | $12.6 million | $22,842 |
| Performing arts companies | $27.8 million | $16,477 |
| Advertising and PR | $167 million | $52,661 |
How does Missouri compare with its neighbours?
Illinois and Tennessee have more; the rest have fewer.
Questions
How many self-employed artists and writers are there in Missouri?
16,164 businesses with no employees were classed as independent artists, writers and performers in Missouri in 2024 (Census Nonemployer Statistics, NAICS 711510). They reported $315.3 million in receipts.
How many self-employed photographers are there in Missouri?
4,399 photography businesses with no employees in 2024.
What counts as a nonemployer business?
A business with no paid employees, at least $1,000 a year in receipts, that files federal income tax: mostly sole proprietors. A side business counts the same as a full-time one.
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Where do these numbers come from?
U.S. Census Bureau, Nonemployer Statistics, 2024 state files (the latest year published), all legal forms.
n = 31,265 businesses in Missouri. Last updated 2 October 2026.
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Other states
- California 328,340
- New York 194,888
- Texas 164,192
- Florida 156,918
- Illinois 73,202
- Georgia 72,540
- Pennsylvania 68,386
- North Carolina 62,151
- New Jersey 59,537
- Ohio 57,974
- Tennessee 55,922
- Michigan 53,335
- Virginia 50,034
- Washington 49,873
- Massachusetts 49,726