Profit From Your Podcast (Book)

Monetization book

Dave Jackson — Hall of Fame podcaster and School of Podcasting founder — wrote this specifically because most podcasting books stop at launch. Covers sponsorship, affiliates, crowdfunding, webinars, and pricing. Practical, not theoretical. Published 2020, so some platform-specific details have aged.

Profit From Your Podcast was written by Dave Jackson, founder of the School of Podcasting and a 2018 Academy of Podcasters Hall of Fame inductee, and published by Skyhorse in 2020. The reason it exists is that almost every other podcasting book stops at "how to launch your show," leaving creators wondering how anyone actually makes money. Jackson's book covers sponsorship and how to land it, affiliate marketing, crowdfunding via Patreon and similar platforms, hosting webinars and events as a monetization extension, selling courses and consulting derived from your show, and the practical math of pricing ads and reading rate cards. The tone is plain-English and the advice comes from someone who has coached hundreds of working podcasters through these decisions — Jackson himself has launched 30+ podcasts with 4M+ downloads. Available in paperback, eBook, and audiobook. Limitations: the book is from 2020 so some platform-specific details have shifted, the ad market has changed (CPMs and dynamic insertion behavior in particular), and the orientation is toward solo and small-team US creators rather than enterprise or international. Still the most direct, no-fluff treatment of podcast monetization in book form. Pair it with Jackson's weekly School of Podcasting podcast for more current updates that fill in the gaps the 2020 print edition naturally has.