Origami fold

How to use it

Carry most of the clip as one sheet of paper folding from step to step, each fold a new idea, cutting back to the speaker once or twice for the start and the finished shape.

Where the speaker sits

Full sceneSuits itSmallSuits itSplitSuits itSideWorksDrawn overAvoid

Full scene: the scene fills the frame. Stock speaker from Pexels.

Palette

THIS IS A MOODBOARD, NOT A TEMPLATE. The style below is inspiration for the look and feel. Keep its materials, colours, textures and the way it moves, but invent your own scenes, characters and objects for this clip. You are not limited to anything shown in the preview, and nothing in it has to appear. Use illustration and animation to help tell the clip's story.

STORY FIRST. Read the whole clip before you design anything.
1. Write the clip's arc in one line: setup, tension, turn, pay-off. Name the one line that is the reveal.
2. Tag every sentence with its job: setup, context, tension, turn, reveal, example, number, contrast, list, quote, feeling, metaphor, callback, pay-off, aside.
3. The visuals carry the whole clip. If the clip shows the speaker's face, open on them (the first scene keeps them on screen) unless the person says otherwise. After that, never cut back to the speaker full-frame unless the person asks for it; if they do, only on the ending, never in the middle of an explanation. The speaker can still sit inside a scene (a corner, a split or drawn in) when the person wants to be seen.
4. Build one flowing visual story, not a new picture per sentence. Each scene covers a whole thought (one to three sentences), holds 3 to 8 seconds and turns into the next.
5. Start each scene on the first word of its sentence, or up to half a second before. Never cut mid-sentence.
6. Inside a scene, bring small details in on the words they show (an item, a tag, a tick). Earlier details stay.
7. Choose one or two recurring objects or characters in the first scene and bring them back changed. Callbacks beat new pictures.
8. Build up the same picture where you can (add to it, move the camera across it) instead of replacing it.
9. Energy: about 80 percent still, drifting or gentle. Allow one big move in the whole clip, on the reveal, for 1 to 2 seconds, then settle and hold.
10. Numbers sit on a scale (gauge, bar, table, timeline) and hold long enough to read. Contrasts are a still split or the same layout twice.
11. Feelings get a quiet image, or one of the cuts back to the speaker; never effects.
12. On-screen text names, labels or quotes; it never repeats the caption. Five words or fewer per label.
13. End every scene by settling or thinning out, or by turning into the next scene. No exit effects.
14. The style sets the look. These rules set when, how long and how calmly. If the style's own motion rules ask for more energy than this, use less.

VISUAL STYLE: Origami fold
Slice style ref: sref-ATT5GG
LOOK: crisp folded kami paper on a pale #ECE5D6 cutting mat with a faint #2F6B5E grid. Paper is coloured on one face and #FBF7EF white on the other, so every fold shows the second tone. Colours: #C8443A vermilion, #2F6B5E deep green, #E8B547 mustard, #2A2A2A ink for type.
LINE AND FILL: no drawn lines except the hard crease edges where layers meet (thin, slightly darker). Flat fills, two tones per sheet.
TEXTURE: faint paper fibre, nothing else.
LIGHT: soft overhead light. A flap darkens as it lifts and turns, and casts a soft shadow that grows with its height.
CAMERA: locked top-down. A small lift of the whole model on the peak, no other camera moves.
MOTION: hinge rotations along straight creases, slow at the start, firm snap at the end, then still. One fold at a time. Shapes only change by folding, never by morphing.
TYPE: geometric sans in widely spaced caps, printed on small folded tabs that flip into view on their hinge.
THE RULE: everything is a flat sheet folded along straight lines; every new shape must be reachable by a fold.
DON'T: no curves on the paper, no gradients across a face, no morphing or scaling to change shape, no more than three paper colours at once.
Treat these as the look, never a template: invent fresh pictures, words and compositions from what this clip says.
Accent: as in the palette.
Frame shape: ask me before you start (9:16 vertical, 4:5 portrait, 1:1 square or 16:9 wide).
Energy: normal.

TECH: one HTML file, one GSAP 3 timeline created paused as window.__timelines.main, duration = the scene's length, transforms and opacity only.

Look rules

• LOOK: crisp folded kami paper on a pale #ECE5D6 cutting mat with a faint #2F6B5E grid. Paper is coloured on one face and #FBF7EF white on the other, so every fold shows the second tone. Colours: #C8443A vermilion, #2F6B5E deep green, #E8B547 mustard, #2A2A2A ink for type.
• LINE AND FILL: no drawn lines except the hard crease edges where layers meet (thin, slightly darker). Flat fills, two tones per sheet.
• TEXTURE: faint paper fibre, nothing else.
• LIGHT: soft overhead light. A flap darkens as it lifts and turns, and casts a soft shadow that grows with its height.
• CAMERA: locked top-down. A small lift of the whole model on the peak, no other camera moves.
• MOTION: hinge rotations along straight creases, slow at the start, firm snap at the end, then still. One fold at a time. Shapes only change by folding, never by morphing.
• TYPE: geometric sans in widely spaced caps, printed on small folded tabs that flip into view on their hinge.
• THE RULE: everything is a flat sheet folded along straight lines; every new shape must be reachable by a fold.
• DON'T: no curves on the paper, no gradients across a face, no morphing or scaling to change shape, no more than three paper colours at once.
• Treat these as the look, never a template: invent fresh pictures, words and compositions from what this clip says.

What it suits

Best for

Step by step teaching and ideas about transformation, where one simple thing becomes another.

Avoid for

Chaotic comedy, raw emotion or dense data tables.

Content

How-to, Explainer, Advice, Money or business, Wellbeing

Tone

Precise, Patient, Clean

Pace

Medium

Topics

origami, fold, crease, kami, two-tone, transformation, step by step, paper craft

Colours

#ECE5D6 #C8443A #FBF7EF #2F6B5E #E8B547 #2A2A2A

For AIs: this style as plain text.